Author: Alison

Did you know video marketing has been around for over 30 years? These days, video is constantly consumed and appears on almost every platform online. Social media is dominated by video content - in fact, Facebook has 8 billion video views per day on its platform.  With most people now owning smartphones, it is even easier to produce video content to engage a potential audience. But why should your business use video marketing in 2020? Martin Bloomfield, Director of our visual team, has put together his top 5 reasons why your business should be including video marketing in its marketing strategy. #1: Your brain can process visuals much quicker than it can text.  According to the Visual Teaching Alliance, 90% of the total information transmitted to your brain is visual. Not only that, your brain can process visual information 60,000 times faster than text. In terms of marketing, that means that your message would get processed by the consumer’s brain 60,000 times quicker than if you’d written it out. #2: Capture viewers’ interest Video content is a lot more eye-catching than any other type of content and is more likely to hold a consumer’s attention. Why not try a short video on the homepage of your website to keep those bounce rates low and summarise what your business is about? #3: Video allows information to be condensed This one is especially important if improving your social media engagement is on the top of your to-do list this year. Content that is long enough to maintain viewers' attention but short enough to leave them wanting more is the perfect mix for social media success - 30-90 seconds at the most! #4: Videos make great storytellers Have you got a great case study you want to shout about? Do it with video. Conveying information with video allows people to easily understand your message. #5: Videos get 1,200% more shares than text and images combined.  This one is a bit of a no-brainer. It is a hard statistic to believe, especially when only a couple of years ago it was all about graphics. Video has returned as the best way to drive engagement on social media platforms and your business needs to utilise this opportunity to reach and engage potential customers.   Don’t forget that your business could start reaping the benefits of video marketing almost instantly with the use of your smartphone. Two social media and video experts at Seaside Creative, Martin and Alison, are going to be running a training session on how to Shoot, Edit and Upload video content from your smartphone.  If you need support with your video marketing contact us today to find out how we can help you....

Our Top 4 Things To Do In 2020 To Make Your Digital Marketing More Successful It’s 2020! Whether you’ve just started your own business, or you’re brushing up on your marketing skills we thought we’d collate our top four digital marketing tips to help make your 2020 successful. There are so many different areas of digital marketing; which is why we’ve chosen four top tips - one for each main area of digital marketing. Social media, email marketing, pay per click advertising (PPC) and, of course, search engine optimisation (SEO). So let’s get started… Social media: Be consistent This might sound a little obvious, but we see businesses posting inconsistently all too often. Note how we’ve said ‘consistent’ and not ‘constant’? Although posting frequently is important, making sure the content goes out consistently is key. Ensuring you post on certain days every week will not only allow you to get into a routine, it’ll also mean your followers will know when to expect content. Whether you want to post twice a day, twice a week or twice a month, make sure you stick to it!   Email Marketing: Segment your mailing list If you’ve got a small mailing list at the moment, segmenting your list may be difficult. But once you start to grow your list you’ll start to notice trends. These trends can then be organised into segments so that you can send targeted emails. For example; if you send out an email to all of your subscribers promoting a new bag you’re selling, put a link to the bag in the email. The people that click on the link can be segmented into a separate list which means you can then re-target the people that were interested. There are so many ways you can target consumers using email marketing, segmenting your mailing list is a good place to start!   Pay Per Click Advertising: Target your campaigns effectively  Although most people do target their campaigns, not many realise the extent to which this can be done. Targeting tools are now very precise, not only based on past internet activity but also geographical location. In some instances, the targeting tools will allow you to use micro-geographical focus to really hone in on the consumers you want to view your advertisement. Ensuring your campaigns are targeted correctly will ensure that the right consumers are seeing your advertisements. In turn, this should generate more successful analytics and increased Return On Investment (ROI).   Search Engine Optimisation: Ensure your business photos have ALT text SEO has a huge stigma for being something that not everyone can do and a task only fit for a professional. But the fact is, anyone can do SEO; it is not about striving for unrealistic results. More about making small changes to the content that you upload online - whether on your website, on social media, on a blog etc. Small changes have a huge impact on how highly your website or business is ranked in the magical search engine algorithm.    One of the smallest alterations that can make a huge difference is ensuring your business photos have ALT text. Usually found in the image settings, ALT text is primarily used for text-speech systems to describe the photo. For example; if you uploaded a photo of a black Labrador, you should include ALT text that states, ‘Image of a black Labrador’. ALT text can also be very useful for SEO; by adding ALT text you are allowing search engines to know what the image is and so they can flag the photo as relevant where appropriate to the user. But how does that boost SEO of my business? - Include your business name within the ALT text of a photo. Having that photo optimised means there is more content online which is relevant to your business name. The more content a search engine can find about the business, generally, the higher it will rank it. Having optimised photos will improve your website as a whole and improve user experience (UX)!   So you see, small changes to any area of your digital marketing strategy can greatly impact your results.  If you’re looking to get professional help with your business’ online presence please contact us on 01903 686858. Or email info@seasidecreative.co.uk...

If everyone in Lancing (approx. 20,000 people) spent £5 with a local business, that would equate to £100,000 being put into the local business economy. Putting smiles on small business owners’ faces and making their Christmas that little bit brighter. We’re all guilty of spending our hard earned money at bigger shops which seem to offer better deals and more choice. But what about the small businesses in your local area. How can you support them this Christmas? Everyone can appreciate that money can be tight in the Christmas season and so spending money with your local small businesses may not be possible. That’s why we’ve composed our top three ways to support a small local business online for this Small Business Saturday (7th December). Shout them out on social media Most of us are aware of just how important a business’ online presence is. Just by writing a social media post about the business you want to support can boost that presence for them.  Write a review for them Following on from the online presence boosting, boost their online reputation by writing them a review. Online reviews play a crucial part in the customer journey. In fact, online reviews impact 67% of consumers’ purchase decisions! Post a photo of the business on Google Research shows that adding photos to a Google My Business listing boosts the customer actions taken. More people request directions, call the business and visit their website.  If you could do just one of these things for a small local business in your area, it’ll make a world of difference to them - trust us! We work with a  number of small businesses who get positively impacted by small online gestures.  If you're a small local business looking for help and advice with your marketing, we'd be happy to talk to you!...

This week YouTube made an announcement that could have far-reaching consequences for creators. We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far: Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers. Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators. The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue.  Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform.  After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday.  From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA).  YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids. YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’. How does this impact us? As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations. For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page. If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch - we’d be happy to help!...

Having a lot of knowledge in our field is great for us, but it feels even better to share that knowledge. This is exactly what we’ve been doing recently, working with both Worthing and Adur Chamber of Commerce as well as businesses to run training sessions. Worthing and Adur Chamber of Commerce offers training sessions led by local experts called ‘WiseUp2’ sessions. Both of our Directors have offered up their own expertise on many occasions through running their own WiseUp2 sessions. In fact, Kelly has one coming up soon!  Seaside Creative offers a complete service to its clients, so whether you need help with writing, websites, digital marketing or photography and video, our team have the expertise. Which is why the sessions that we run for the Chamber are so diverse. The approach we take with our training sessions is often hands on, we love to get the people attending interacting and trying out the skills they are learning right there and then.  Recently, our Director Martin Bloomfield took along a selection of his recording equipment to a WiseUp2 training session he was running on how to use smartphones to create video for social media. Having the equipment there allowed people to try it out for themselves. By the end of the session everyone had the opportunity to get a hands on learning experience.  Within the last week, Kelly and Alison have been delivering training sessions to a local organisation that wanted to train its staff in social media marketing. This was a great opportunity for Alison, our digital marketing assistant, to share her expert Instagram knowledge and get to grips with running a training session.  Even though we love to share our knowledge, we also need to brush up on our own skills from time to time. At Seaside Creative, we often attend training sessions ourselves and become students again! We never shy away from learning a new skill, or brushing up on a current one - #NeverStopLearning! If you’re looking for training across any marketing sphere of expertise, we can most likely cover it. Our sessions are delivered bespoke to clients’ needs. What’s your marketing pain point? Let us help get rid of it. Contact us today. ...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content: In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. ...

As a digital marketing apprentice, I am always excited to try new ways of engaging audiences and working out the best way in which to do so. Any marketer knows that the industry is always evolving. New platforms and channels are continually being created and shutting down a lot so constantly testing new marketing tactics is crucial to success. Since January I have been running a client’s monthly email marketing campaigns; from writing the content of the emails to promoting the efforts once I have sent it off. Having a holistic view of email marketing means that I gain a better understanding of what works well (and what doesn’t) can make all the difference. Part of my role at Seaside Creative is managing social media accounts for both clients and ourselves. I therefore have access to the Facebook page of the client I am running email marketing campaigns for. Having access to this clients’ Facebook page, I was able to promote the email campaign after it was sent out; encouraging users who follow the Facebook page to subscribe to the mailing list. The goal here was not just to grow subscriber rates, but also to raise awareness of the emails so that people know that the mailing list is active. This in itself would act as an incentive to sign up for the emails in the first place. Mailchimp makes it easy to share email campaigns on social media with it’s ‘social share’ feature which creates a webpage version of the email; with just one click, a link to this webpage is copied to your clipboard and you’re free to use it anywhere to direct people to it. This allows the email content to be repurposed into social media content as anyone with the link can then view it. Since taking the email marketing over for the client in January, subscriber rates went up by 34% in the first month. On Friday 18th January, I sent out a ‘New Year Updates’ email to the mailing list of the client and then on the following Monday I published a Facebook post about the email to the client’s Facebook page; linking a webpage version of the email and informing users that this email had gone out last Friday. But if they wanted to get these updates before anyone else they can sign up to the emails through the Facebook page. Instead of posting the Mailchimp link directly to Facebook, I converted it into a trackable Bit.ly link so that I could then measure the success of posting the email campaign to social media. Through Bit.ly, I was able to see that 42 people had clicked on the campaign link and it’s safe to assume they read the content. In February I sent out the second email and planned to also post a link to the Facebook page; however, client complications meant that I was unable to do so. Nevertheless, from January to February there was a 44% increase in subscribers to the mailing list. These results suggest that just over half of the people who clicked on the email campaign through Facebook then subscribed to the emails. I draw this conclusion as there is no other way people could have been made aware of the emails through digital means. Mailchimp’s analytics software showed that no one had forwarded the January campaign on to anyone.   The only other explanation is that the sending of the emails sparked conversations between people and subscribers were gained through word of mouth. My findings from doing this with a client’s email campaigns tells me that using social media to promote email marketing efforts is very effective. From December to February, the client’s mailing list has had an incredible 95% increase in subscribers with no unsubscribers at all. This alone shows that both the email marketing and social media marketing efforts is capturing the right audience. Having engaging content for mailing list subscribers to read is also a big factor in retaining subscribers; as is keeping email campaigns consistent and regular. If you have any questions or need help with your email marketing or social media, we’d love to help you. Contact us today!...

At this time of year - it's great to think about others a bit more, especially those who might more help. We've done this at Seaside Creative and we are proud to say that we are now officially recognised as a dementia friendly company by the Alzheimer's society. This means that each team member has done online learning about dementia, as a company, we have a better understanding of the condition. Although we are only a small company, we feel that is it very important to integrate the dementia friends programme into our staff policy to ensure everyone that works for us, currently and in the future, is dementia friendly. Director, Kelly O’Haire, said, “My very first job was working as a carer in a nursing home and I have since had much personal experience of the condition and how cruel it can be. When I did my own personal ‘Dementia Friends’ training I thought it would be brilliant for the whole company to do it too, so we signed up Seaside Creative to the initiative. We have clients in the care sector and its only right that each team member has an enhanced understanding of the condition and what it can be like for those with it. I am so proud that Seaside Creative is now a dementia friendly organisation and I hope many others see that and sign up too”. Dementia friends is not just about understanding, but also applying that understanding by doing small everyday things that offers help to a sufferer. Just by being more patient with someone or asking if they need any help can mean a great deal, making them feel less alone and isolated from society. Sadly, so many people are impacted by dementia, whether it is themselves or someone they know it is both heartbreaking and still incurable. It is estimated that around 850,000 people in the UK have dementia and that 1 in 3 people will care for someone with it at some point in their lifetime. With such a massive presence in so many people’s lives, it’s important to at least have some understanding of what dementia is and how people in the community can help people suffering with it. Alzheimer’s society is the UK’s leading dementia charity, not just providing support to people with dementia and their carers, but also investing in research into dementia care, cause, cure and prevention. The dementia friends programme is Alzheimer’s society’s initiative and has been the biggest one to transform the way the nation thinks, acts and talks about dementia. Becoming a dementia friend is simple, doesn’t take long and means that you’ll have more consideration for dementia sufferers and how to help someone in need. For more information on the dementia friends programme, visit their website, check out their Facebook page or ring the national dementia helpline on 0300 222 11 22. ...