Author: martin_seaside

Google is constantly bringing out and getting rid of features on it’s services and as professional marketers; it is the Seaside Creative Team’s responsibility to keep on top of them all. Not only for business, but often for their own curiosity too! Since the archiving of Google+, Google has been working on a similar product to be incorporated into their existing services. Which is this new ‘Follow’ button on Google Maps which is brought to users for free; after ‘following’ a business on Google maps, users will receive updates about them that the business itself posts. It is important to note that only the business themselves can see people that are following them; the businesses a user follows is not visible to anyone else.   The new follow button is a lot like Google+ as it creates engagement on the Google platform and allows content to be shared and posted. The content produced for Google Maps briefly appears on Google search in the knowledge graph.  [caption id="attachment_16783" align="aligncenter" width="174"] A screenshot displaying Google Maps on an iOS device.[/caption] So what are the benefits of this for my business? The bottom line is that it is another avenue for marketing your products or services to your potential customers. Unlike the mainstream forms of marketing, however; people have actively shown an interest in your business by hitting the follow button. Therefore; you have already gained their interest and attention and the chances are they will be engaged in updates that you post as they have consciously asked for them. On top of this; a business has the opportunity to have a Google Map listing 3 months before the complex itself is due to open. Not only can this opportunity be used to boost awareness of the business, but it also means that consumers can know exactly when the actual place is due to open; creating the chance of massive footfall in the business’ opening months. Overall; the For You tab on Google maps in a brand new way for consumers to get recommendations from Google via the map app. Not only is this great for consumers to have all recommendations in one place, it is also a fantastic opportunity for marketers to target consumers. Although the service is completely free for the business owner to use, finding the time and remembering to keep your business’ updates frequent can be hard to juggle. If you would like any support or advice do get in touch with us. We also have a rather handy newsletter that you might like to subscribe to; it'll give you monthly updates on marketing news as well as useful advice and guides....

In today's fast moving technological world, new ideas are introduced unannounced all the time and Google are a serial offender of this. So we thought we'd share a nugget that we  discovered this week in the back office of YouTube (in the Analytics section) that we think could be significant for all producers of 360° videos; Heat Map Reports for YouTube 360° Videos.   It's interesting to see how people react in an interactive 360° video; which we could see on our original 360°video made from the still images of a Google Maps virtual tour of Freedom Works - Creative Hub, a co-working place in Hove (East Sussex, UK). Our 360° video  [embed]https://youtu.be/HxXTfYm_4LU[/embed]   YouTube Heat Map Report what is it? The heat map report records exactly what does or doesn't catch the viewers' attention in a 360º video by showing where users have interacted with the video during playback. YouTube records the touches and aggregates the touches together as users view the 360º video and touch the screen to rotate it. The heat map report gives you precise information as to what has caught the eye of the viewer.   Users who then have access to YouTube’s analytics section, can view and interpret the Heat Map Report easily as it is overlaid on the original video to highlight where touches have occurred, frame by frame. Heat map reports are currently available in YouTube Analytics on your computer for public 360º videos. Supported devices include: Android app, iOS app, Desktop, Google Cardboard and Google Daydream Our video of our 360º video Heat Map Report [embed]https://youtu.be/ZF9xOmx-uDg[/embed] Google (which owns YouTube) states: ‘The heat map report is generated daily. Note: There can be a 2–3 day delay between when the video is viewed and the report is available.’  The Heat Map Report covers the lifetime of the video since it’s been in the public domain. To view Heat Map reports On your computer, sign in to YouTube. In the top-right corner, click your account icon > Creator Studio. On the left under "Video Manager", click Analytics. Select 360º Heat maps. Choose the video that you want to view data for. Choose your platform: You can choose to see data for two platforms you can select either Desktop or All Devices, which means mobile and headsets. Interestingly, Google states that you will need at least 1,000 views of the video for the Heat Map Report to work.  Which again is interesting as our video which has been live since 15 June 2018 has been viewed 48 times, so either we’ve been lucky to see this or Google has decided to relax the rules, which is really nice of them!  You are able to download the Heat Map Report in a mp4 video. Although when we did this, only the video downloaded without the heat spots, so we are guessing maybe you have to have the 1,000 views for this functionality to work.   So what does this actually mean? Good question!  It shows where people viewing the 360º video have interacted with with it.  It it quite noticeable near the end of our 360º video Heat Map Report video shows the interaction tailed off, so it would appear that interest wained or people just left the video to roll on.  With 360º video, auto rotate occurs, so if you are watching the video on a mobile device and move the device around the image/video will reorientate to that direction.  So this helps the 360º film maker get a better understanding of the level of interest occurring in the video.   Which in turn guides them into capturing and making videos that creates interesting and immersive content that people will want to interact with throughout the whole 360º video.   If you are reading this and have a business premises and would be interested in having a 360º virtual tour please contact Martin at Seaside Creative. We'd also love it if you would sign up to our newsletter so we can let you know when we publish more useful info like this on our blog.   Source information from YouTube can be found here https://support.google.com/youtube/answer/7407544?hl=en-GB  ...