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One of the most important things to have arisen from the ‘new-normal’ WFH (work from home) Culture is the value we place on making sure we are connected. Not just on the internet, but as teams and as people. For us as a small business we have discovered many bonuses from a tool we already used in the office: G-Suite. Not to sound like the Google sales team here, but for the uninitiated, G-Suite is a suite of cloud computing, productivity and collaboration tools, software and products. These include; Gmail, Meet (was Hangouts), Calendar, Drive, Keep, Forms and Sites to name but a few. We were already sharing all our work through Drive and appointments through calendars but, now we’re apart, the value of being able to do things like edit this blog as a team while living miles apart has been immeasurable.  Our Top 3 Favourite G-Suite Tools and How We Use Them Google Calendar Having a team work calendar allows us all to know exactly what each of us is up to throughout the day. If it is a meeting we are all going to, adding the location of the meetings is great as it means everyone knows where to be at what time.  Google Calendar is seamlessly integrated with Gmail, allowing you to create events straight from an email. Google is really clever in how it scans through your email to find a date and time and offers to add it to your calendar.  Most recently, Google Calendar has been really good as a way to schedule Zoom meetings as you can insert the link for the meeting straight into the calendar. For our team meetings, we have been using Google Meet which has proven to be a great tool to allow unlimited talk time and great connectivity. Again, we add the link to the meet up into the event information so each team member can join with just one click.  As you can see from the screenshot, Google Calendar allows you to see who’s going to be there too.   Google Drive Possibly our most used of all of the Google tools on G-Suite is Google Drive. Not only is it great to store all of our documents, photos and videos on, but it also allows us all to share the documents we have been working on with each other.  Having every member of the team on G-Suite means we avoid compatibility issues as everyone can open the documents in Google and edit them there too - at the same time! The great thing about Google Drive (and the whole of G-Suite) is that each team member can log on anywhere and have all of the documents they’ve been working on available to them without having to download any software. Which has been great during the current situation as it means we can work at home without any fuss. To make working even easier, you can also access the Drive and documents on mobile devices as well as desktops.  Gmail Just like 1.5 billion other people, we use Gmail as our email provider and it has proved to be great as it is integrated with other G-sSuite services for a smooth experience.  As mentioned earlier, we can create calendar events straight from Gmail and it allows us all to keep our emails organised in handy threads which are then searchable using the search bar at the top. Gmail is also great for security as it  has very thorough malware and virus checking processes in place which removes more than 90% of the risk that your computer will be infected with a virus or malware through email.  One of our favourite features has to be that if you click send on an email that says something along the lines of ‘I have attached’ but there are no attachments, Gmail will ask if you wish to attach something before sending - very handy!   G-Suite has so many other fantastic tools that can be used by all business; no matter how big or small. In fact, Worthing Council have switched to G-Suite and they have been very happy with the security of it.  If your business is looking to try G-Suite, we have a code which will give you 20% off for the first year! To receive the code, sign up for our newsletter. Once you’re signed up, we can let you know when new blog posts are published. As well as offer exclusive insights, tell you about relevant events and top tips from our experts....

At this time, there could potentially be more online traffic than ever. Whether that be on your website or on your social media pages, many people will be researching things they've been meaning to do for a while. Making sure that your website is fully optimised is important to ensure that your content is one of the first to show up when someone makes a search enquiry for your product/s or service/s. Here are our top three things to consider optimising on your website: 1. Images The images on your website play an integral part in people being able to find your content online. Consider adding or altering the ALT text in your images to ensure it includes at least your business' name and/or location. Of course, ensure that the ALT text describes the image, but be clever about how you word it to include key information. For example; on our PR page there are images of magazines. Therefore; I would add 'an image of a magazine to demonstrate the PR services that Seaside Creative in Worthing provides'. 2. The Headings Many people know about optimising the text on their website, but the meaning of H1, H2, H3 etc is often overlooked. These are the pieces of information that tell search engines what the web page is about. Making sure that these are not only relevant to the web page, but also contain key phrases, is important to ensuring a search engine can find your web page. 3. Add A Live Aspect Okay, we cheated a little on this one, as this isn't something that you need to optimise, more something that you should add. Adding or changing content on your website often will improve the visibility of your website to search engines. In other words, updating or changing content attracts them. A good way to make sure content on your website is changing often is adding a live widget onto your site. Usually, these display your recent Tweets or Facebook status updates. Why not connect one of these widgets to one of your business social media channels? This will mean that your website content will change each time you post to one of your social media channels. But it will also mean that you have to keep your social media channels fresh too! For more helpful tips and interesting nuggets of information, visit our blog page or sign up to our newsletter....

In these times of uncertainty, when many people are working from home and events are being cancelled, networking clubs are being ill-attended and meetings postponed. Many questions arise, the main one being, ‘what does this all mean for my business?’ Here at Seaside Creative, we have a strong belief in the phrase ‘every cloud has a silver lining’. So we asked ourselves ‘what are the positives to the situation and could there even be opportunities?  At this time, there could potentially be more traffic to your website and social media than ever, as people are spending more and more time online. Make sure you make the most of this increased traffic by ensuring your online channels are at their best. That way, the connection between your business and potential customers is still high. Now would be a great opportunity to boost your digital efforts. There have been studies that date back to almost a century ago which point out the advantages of maintaining or even increasing marketing budgets during a weaker economy. We understand that while this isn’t quite a weak economy scenario, it is a time of crisis and it is important to advertise throughout good and bad times. Social media is one of the first places potential customers go to see updates about a business, in fact, 66% of Facebook users say they Like or Follow a brand on the platform.  Therefore; having an engaging social feed can allow potential customers to feel a connection with you, even if all of your employees are working from home. Another great way to keep potential customers engaged for longer is with video. Ensuring video content is engaging and informative allows people to still interact with your business and learn about what you can offer them - even if they are working from home. From an employers’ point of view, not having team members in the office does not need to mean that there is a lack of communication between them. There are plenty of online services which allow users to be in contact. Why not try video calling each other on Skype? If video calling isn’t for you there are plenty of collaborative tools which allow teams to work together in a virtual space; such as Slack. There are lots of ways communication can continue even when people are not physically together; which includes keeping in touch with potential customers.  If you have a strong presence online, connection will not be lost between your business and potential customers. So if you’re in need of help with your online marketing strategy, get in touch with us today. We’d love to help you keep in front of the people who matter - whether offline or online! If you're not quite ready to call us, why not sign up for our newsletter? It's full of useful information and will remind you to contact us when the time is right!...

Google is constantly bringing out and getting rid of features on it’s services and as professional marketers; it is the Seaside Creative Team’s responsibility to keep on top of them all. Not only for business, but often for their own curiosity too! Since the archiving of Google+, Google has been working on a similar product to be incorporated into their existing services. Which is this new ‘Follow’ button on Google Maps which is brought to users for free; after ‘following’ a business on Google maps, users will receive updates about them that the business itself posts. It is important to note that only the business themselves can see people that are following them; the businesses a user follows is not visible to anyone else.   The new follow button is a lot like Google+ as it creates engagement on the Google platform and allows content to be shared and posted. The content produced for Google Maps briefly appears on Google search in the knowledge graph.  [caption id="attachment_16783" align="aligncenter" width="174"] A screenshot displaying Google Maps on an iOS device.[/caption] So what are the benefits of this for my business? The bottom line is that it is another avenue for marketing your products or services to your potential customers. Unlike the mainstream forms of marketing, however; people have actively shown an interest in your business by hitting the follow button. Therefore; you have already gained their interest and attention and the chances are they will be engaged in updates that you post as they have consciously asked for them. On top of this; a business has the opportunity to have a Google Map listing 3 months before the complex itself is due to open. Not only can this opportunity be used to boost awareness of the business, but it also means that consumers can know exactly when the actual place is due to open; creating the chance of massive footfall in the business’ opening months. Overall; the For You tab on Google maps in a brand new way for consumers to get recommendations from Google via the map app. Not only is this great for consumers to have all recommendations in one place, it is also a fantastic opportunity for marketers to target consumers. Although the service is completely free for the business owner to use, finding the time and remembering to keep your business’ updates frequent can be hard to juggle. If you would like any support or advice do get in touch with us. We also have a rather handy newsletter that you might like to subscribe to; it'll give you monthly updates on marketing news as well as useful advice and guides....