Video

Name:  Martin Bloomfield What do you do at Seaside Creative? Make tea and be annoying?  Ok, I head up the visual content side of the team.  Having had many years in photography and, more recently, video production I still enjoy getting a buzz out of taking a photo or shooting a video.  I also get to work with a bunch of associates who have complementary skills, like drone photography, corporate video production, sound engineers etc.  I also manage and develop websites, working again with some very clever techy people for the more advanced sites our clients have asked for. Have you always worked in this type of business?  If not, what else have you done?  No, prior to setting up Seaside Creative with Kelly, I had my own business Bloomfield Digital, offering mainly photography and video.  In 2014 we became Google Certified Street View Photographers producing quality 360 degree virtual tours of business premises across the South East of England.  We started to do websites as clients liked the convenience and support we gave, along with running social media accounts.  Our expertise in visual content certainly does help with creating content. In 2016 Bloomfield Digital won the Adur and Worthing Small Business Award which just blew me away.  We faced a lot of competition with over 14 other businesses, some of which were quite established.  This gave me a massive boost of confidence to leave my home office and move into a shared studio space on Lancing Business Park.  Prior to Bloomfield Digital I worked for a short while at the Home Office as a specialist advisor for forensic science quality standards. I worked with Police Forces across the UK to gain UKCAS accreditation.  In 2012 I was made redundant from Sussex Police when the Scientific Support Branch merged with Surrey Police’s branch.  I had worked my way up to being Head of Imaging and Crime Lab at Sussex.  I worked with 16 very skilled and talented people using the latest forensic techniques from Lasers, Quasers, alternative light sources, to using cyanoacrylate (superglue to you and me), DFO, Vacuum Metal Deposition (VMD) using gold and zinc, Ninhydrin etc, for finding fingerprints and other forensic evidence on all types of surfaces that might have been handled by suspects and offenders of crime.  We used liquid latex to remove soot from fire scenes (to see if there was any types of evidence on the walls beneath) to using liquid nitrogen to freeze split number plates again for fingerprint evidence.  I had the best trained and equipped lab in the South East of England.    Do you have any workplace rituals? When I started my career with Sussex Police (1987) I was a photographic technician. In those days we had to handle some pretty smelly and dangerous chemicals to develop films and process photo paper. So every day the photographic team of eight would take a break at 10am and 3pm for coffee and tea.  Coffee in the morning and tea in the afternoon, quite often with a biscuit or cake.  Still can’t get out of the habit…  Tell us an interesting but little known fact about you.  I feature in two of the Peter James Roy Grace novels.  Peter came to visit the team and I showed him around the lab facilities and a few of the techniques we used for detecting fingerprints and other forensic evidence.  The VMD technique is good on surfaces that may have been wet and Peter subsequently used this in a story line of a submerged outboard motor.  First I was Mike Bloomfield and then in the second book I was Martin Bloomfield.   Where do you see yourself in five years time?  Good question!  I find my aspirations change on a yearly basis. A week before Covid hit the UK we were just about to put our house on the market; we had chosen and spoken to the estate agents about a live date.  This has now been shelved for at least a year to see how the market pans out.  I must admit I don’t plan that far ahead in life, I take life a year at a time.  It would be great to see Seaside Creative thrive and grow.  Have you read anything good recently, whether for fun, work or both?   I do have a stack of books on my bedside cabinet.  Currently there are four: The Miracle Morning by Hal Elrod, recommended by Gillian Fielding (Secret Millionaire and patron of the Worthing and Adur Chamber of Commerce)  Six habits that will transform your life before 8am. In fact my copy appeared courtesy of my youngest son, who’d bought it for his own development.   I’m definitely not an early riser, so this will be quite a challenge!         Make the most of your time on Earth  Rough Guide 1000 Ultimate Travel Experiences.  I always enjoy a good travel guide.  I have the whole collection of Michael Palin travels. This is one of those to dip and out of.       Brain Rules for Aging Well by John Medina - my wife Alison bought this for me at Christmas… no comment...

Anyone can start filming their own videos for their business’ video marketing plan.  Especially now that most people own a smartphone which is capable of shooting video in high definition. There are a few things to bear in mind when filming on your smartphone; which is why our Director and videographer, Martin Bloomfield, has compiled his top ten tips to shooting the perfect video on your smartphone. #1: Shoot the video horizontal, not upright That is unless you’re shooting a vertical video, of course! Filming a video in horizontal (landscape) means that it is likely to fit more formats. Not only this, filming this way can mean that the overall quality of the video is better as less light is being captured in the frame, meaning the subject being filmed is not washed-out. #2: Think about how much you’re moving the camera It is important to keep the camera as still as possible when shooting video to ensure the video is as clear as it can be.  If you struggle with keeping the camera still you could try using a tripod or another accessory such as a stabiliser gimbal. #3: Make the light work for you Although professional light can be used, natural lighting can be just as good. Ensuring the camera is placed in front of the window so that the light comes in from behind it is a great starting point to making the lighting work for you.  #4: Manually set exposure and focus Smartphones are designed to be ready to go at a click of a button; which is why they will automatically adjust their setting to try to give you the best picture. The problem with this is that the smartphone camera continually adjusts to the lighting conditions it is in. Therefore;  when you ‘re in a dark area and move to a lighter area, the smartphone camera will suddenly become really dark to try to compensate for the huge amount of light. If exposure and focus is set manually, this will not happen as the camera will stay on the same settings; regardless of lighting conditions.You can also adjust light settings when editing your video. #5: Try to avoid using the digital zoom facility The issue with digital zoom is that it simply magnifies the image that the camera is already capturing. What this means is that your video will become pixelated and not clear. If zooming in is something you think you’ll need for your video, there are clip-on lenses available for smartphones which should improve the zoom. #6: Ensure the audio quality is good Although it is an invisible component, having bad sound can actually turn consumers away from your video. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality.  #7: Consider using accessories to boost video quality Smartphone video quality is already really good, but there are a few things that can be used to further improve the overall quality of your video. Such as the external microphones mentioned in the top tip above. There are also tripods and stabiliser gimbals that can be used to assist camera operators with getting a straight shot.  #8: Know your limits and those of your equipment Smartphones are great handheld tools to kickstart your video marketing efforts, but don’t push the capabilities of it. Even though they are highly adaptive, most smartphone cameras don’t work very well in low light and their built-in microphones also don’t perform well in noisy places; such as in a  shopping mall or other public area.  There are only a certain amount of things that can be controlled; for example,, if you wanted to control your depth of field you’d need a proper camera. If your video needs more professional elements, we’d be happy to help you. Get in touch with us here. #9: Focus on one key point Following on from knowing the smartphone camera’s capabilities, don’t over complicate the video idea. Not only can a complex structure take away from the point you’re trying to make, it can also make the video too long. The length of the video you create can have a huge impact on how engaged your consumers are when watching it. Video expert Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #10: Mix it up Following on from the last top tip, adding different shots into your video can help keep your audience engaged in the video. Simple things such as including an image of what someone is talking about, or having the video shot at different angles can really help to break up the video.You will of course need to edit various shots together to make the finished article. Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media – we’d love to see you there. If you can't make that, but would like to receive updates on useful tips and marketing advice, sign up for our newsletter....

Did you know that 54% of consumers want to see more video content from a brand or business they support?  Not only is video marketing something that your customers want, it is also one of the best ways to increase brand awareness. A study conducted by Optinmonster in 2019 revealed that video marketers achieve a 54% increase in brand awareness.   Martin Bloomfield, Director and Videographer at Seaside Creative, gave a talk at a Worthing Business Circle breakfast meeting recently and he covered his top 5 things to consider before filming a video.   So here they are, in written form: #1: How long do you want the video to be? This may seem like an obvious thing to consider, but it is important to understand the impact the length of a video can have on consumers. It is a well-known fact that our attention spans have only decreased over the years. Which means that the length of the video you create can have a huge impact on how engaged your consumers are when watching it. In fact, before even clicking play, consumers decide whether to watch your video or not based on how long it is.  Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #2: What is the point in the video? Make sure that you have a clear idea as to what the point of the video is. There’s not much point in creating a video just for the sake of making a video. Be clear on what the message is that you want to get across and how you’re going to do it. Creating a storyboard is a great way to plan the video before shooting it. #3: How good is the lighting? A phrase that is often thrown around by beauty gurus, but they do have a point! Making sure the location you’re filming in has good lighting is very important. Although Martin has plenty of different professional lights, sometimes all he needs is a good window to set the camera in front of. Using natural light is an affordable way to light up the filming area. #4: Is the sound clear? It is always a good idea to test the sound quality that the video is going to have before filming it. Although it is an invisible component, having bad sound can actually cause consumers to not watch your video. Therefore; it is a very important aspect to consider. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality. Martin has a variety of external microphones that can be plugged into most cameras or smartphones that he is willing to share - just ask! [caption id="attachment_16875" align="alignleft" width="300"] Here's a smartphone with an external microphone and mini tripod attached to improve the video quality.[/caption] #5: If you’re using your smartphone, consider accessories that can enhance the phone’s performance Most people own a smartphone that is capable of shooting video in high definition which is good enough for websites and social media. However; there are accessories that can be used to further improve the quality of filming. Such as the external microphones mentioned in the top tip above. There are also tripods and stabilisers that can be used to assist camera operators with getting a straight shot. Just like the microphones, Martin has plenty of accessories available to borrow - just ask! Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media - we’d love to see you there....

Did you know video marketing has been around for over 30 years? These days, video is constantly consumed and appears on almost every platform online. Social media is dominated by video content - in fact, Facebook has 8 billion video views per day on its platform.  With most people now owning smartphones, it is even easier to produce video content to engage a potential audience. But why should your business use video marketing in 2020? Martin Bloomfield, Director of our visual team, has put together his top 5 reasons why your business should be including video marketing in its marketing strategy. #1: Your brain can process visuals much quicker than it can text.  According to the Visual Teaching Alliance, 90% of the total information transmitted to your brain is visual. Not only that, your brain can process visual information 60,000 times faster than text. In terms of marketing, that means that your message would get processed by the consumer’s brain 60,000 times quicker than if you’d written it out. #2: Capture viewers’ interest Video content is a lot more eye-catching than any other type of content and is more likely to hold a consumer’s attention. Why not try a short video on the homepage of your website to keep those bounce rates low and summarise what your business is about? #3: Video allows information to be condensed This one is especially important if improving your social media engagement is on the top of your to-do list this year. Content that is long enough to maintain viewers' attention but short enough to leave them wanting more is the perfect mix for social media success - 30-90 seconds at the most! #4: Videos make great storytellers Have you got a great case study you want to shout about? Do it with video. Conveying information with video allows people to easily understand your message. #5: Videos get 1,200% more shares than text and images combined.  This one is a bit of a no-brainer. It is a hard statistic to believe, especially when only a couple of years ago it was all about graphics. Video has returned as the best way to drive engagement on social media platforms and your business needs to utilise this opportunity to reach and engage potential customers.   Don’t forget that your business could start reaping the benefits of video marketing almost instantly with the use of your smartphone. Two social media and video experts at Seaside Creative, Martin and Alison, are going to be running a training session on how to Shoot, Edit and Upload video content from your smartphone.  If you need support with your video marketing contact us today to find out how we can help you. We also send out useful advice and tips in our newsletter; sign up for it here and start receiving our informative monthly missives....

This week YouTube made an announcement that could have far-reaching consequences for creators. We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far: Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers. Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators. The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue.  Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform.  After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday.  From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA).  YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids. YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’. How does this impact us? As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations. For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page. If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch - we’d be happy to help! We include useful information and updates like this in our monthly newsletter so sign up now so you don't miss out!...

Having a lot of knowledge in our field is great for us, but it feels even better to share that knowledge. This is exactly what we’ve been doing recently, working with both Worthing and Adur Chamber of Commerce as well as businesses to run training sessions. Worthing and Adur Chamber of Commerce offers training sessions led by local experts called ‘WiseUp2’ sessions. Both of our Directors have offered up their own expertise on many occasions through running their own WiseUp2 sessions. In fact, Kelly has one coming up soon!  Seaside Creative offers a complete service to its clients, so whether you need help with writing, websites, digital marketing or photography and video, our team have the expertise. Which is why the sessions that we run for the Chamber are so diverse. The approach we take with our training sessions is often hands on, we love to get the people attending interacting and trying out the skills they are learning right there and then.  Recently, our Director Martin Bloomfield took along a selection of his recording equipment to a WiseUp2 training session he was running on how to use smartphones to create video for social media. Having the equipment there allowed people to try it out for themselves. By the end of the session everyone had the opportunity to get a hands on learning experience.  Within the last week, Kelly and Alison have been delivering training sessions to a local organisation that wanted to train its staff in social media marketing. This was a great opportunity for Alison, our digital marketing assistant, to share her expert Instagram knowledge and get to grips with running a training session.  Even though we love to share our knowledge, we also need to brush up on our own skills from time to time. At Seaside Creative, we often attend training sessions ourselves and become students again! We never shy away from learning a new skill, or brushing up on a current one - #NeverStopLearning! If you’re looking for training across any marketing sphere of expertise, we can most likely cover it. Our sessions are delivered bespoke to clients’ needs. What’s your marketing pain point? Let us help get rid of it. Contact us today. If you're not quite ready for training or other help just yet you can sign up to our email newsletter so you'll get all our help and advice delivered monthly. ...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content:   In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. You can also sign up to our newsletter so that'll get updates on the new blog posts we add, giving you helpful advice and pointers like this one!   ...

In today's fast moving technological world, new ideas are introduced unannounced all the time and Google are a serial offender of this. So we thought we'd share a nugget that we  discovered this week in the back office of YouTube (in the Analytics section) that we think could be significant for all producers of 360° videos; Heat Map Reports for YouTube 360° Videos.   It's interesting to see how people react in an interactive 360° video; which we could see on our original 360°video made from the still images of a Google Maps virtual tour of Freedom Works - Creative Hub, a co-working place in Hove (East Sussex, UK). Our 360° video  [embed]https://youtu.be/HxXTfYm_4LU[/embed]   YouTube Heat Map Report what is it? The heat map report records exactly what does or doesn't catch the viewers' attention in a 360º video by showing where users have interacted with the video during playback. YouTube records the touches and aggregates the touches together as users view the 360º video and touch the screen to rotate it. The heat map report gives you precise information as to what has caught the eye of the viewer.   Users who then have access to YouTube’s analytics section, can view and interpret the Heat Map Report easily as it is overlaid on the original video to highlight where touches have occurred, frame by frame. Heat map reports are currently available in YouTube Analytics on your computer for public 360º videos. Supported devices include: Android app, iOS app, Desktop, Google Cardboard and Google Daydream Our video of our 360º video Heat Map Report [embed]https://youtu.be/ZF9xOmx-uDg[/embed] Google (which owns YouTube) states: ‘The heat map report is generated daily. Note: There can be a 2–3 day delay between when the video is viewed and the report is available.’  The Heat Map Report covers the lifetime of the video since it’s been in the public domain. To view Heat Map reports On your computer, sign in to YouTube. In the top-right corner, click your account icon > Creator Studio. On the left under "Video Manager", click Analytics. Select 360º Heat maps. Choose the video that you want to view data for. Choose your platform: You can choose to see data for two platforms you can select either Desktop or All Devices, which means mobile and headsets. Interestingly, Google states that you will need at least 1,000 views of the video for the Heat Map Report to work.  Which again is interesting as our video which has been live since 15 June 2018 has been viewed 48 times, so either we’ve been lucky to see this or Google has decided to relax the rules, which is really nice of them!  You are able to download the Heat Map Report in a mp4 video. Although when we did this, only the video downloaded without the heat spots, so we are guessing maybe you have to have the 1,000 views for this functionality to work.   So what does this actually mean? Good question!  It shows where people viewing the 360º video have interacted with with it.  It it quite noticeable near the end of our 360º video Heat Map Report video shows the interaction tailed off, so it would appear that interest wained or people just left the video to roll on.  With 360º video, auto rotate occurs, so if you are watching the video on a mobile device and move the device around the image/video will reorientate to that direction.  So this helps the 360º film maker get a better understanding of the level of interest occurring in the video.   Which in turn guides them into capturing and making videos that creates interesting and immersive content that people will want to interact with throughout the whole 360º video.   If you are reading this and have a business premises and would be interested in having a 360º virtual tour please contact Martin at Seaside Creative. We'd also love it if you would sign up to our newsletter so we can let you know when we publish more useful info like this on our blog.   Source information from YouTube can be found here https://support.google.com/youtube/answer/7407544?hl=en-GB  ...