Websites

At this time, there could potentially be more online traffic than ever. Whether that be on your website or on your social media pages, many people will be researching things they've been meaning to do for a while. Making sure that your website is fully optimised is important to ensure that your content is one of the first to show up when someone makes a search enquiry for your product/s or service/s. Here are our top three things to consider optimising on your website: 1. Images The images on your website play an integral part in people being able to find your content online. Consider adding or altering the ALT text in your images to ensure it includes at least your business' name and/or location. Of course, ensure that the ALT text describes the image, but be clever about how you word it to include key information. For example; on our PR page there are images of magazines. Therefore; I would add 'an image of a magazine to demonstrate the PR services that Seaside Creative in Worthing provides'. 2. The Headings Many people know about optimising the text on their website, but the meaning of H1, H2, H3 etc is often overlooked. These are the pieces of information that tell search engines what the web page is about. Making sure that these are not only relevant to the web page, but also contain key phrases, is important to ensuring a search engine can find your web page. 3. Add A Live Aspect Okay, we cheated a little on this one, as this isn't something that you need to optimise, more something that you should add. Adding or changing content on your website often will improve the visibility of your website to search engines. In other words, updating or changing content attracts them. A good way to make sure content on your website is changing often is adding a live widget onto your site. Usually, these display your recent Tweets or Facebook status updates. Why not connect one of these widgets to one of your business social media channels? This will mean that your website content will change each time you post to one of your social media channels. But it will also mean that you have to keep your social media channels fresh too! For more helpful tips and interesting nuggets of information, visit our blog page or sign up to our newsletter....

In these times of uncertainty, when many people are working from home and events are being cancelled, networking clubs are being ill-attended and meetings postponed. Many questions arise, the main one being, ‘what does this all mean for my business?’ Here at Seaside Creative, we have a strong belief in the phrase ‘every cloud has a silver lining’. So we asked ourselves ‘what are the positives to the situation and could there even be opportunities?  At this time, there could potentially be more traffic to your website and social media than ever, as people are spending more and more time online. Make sure you make the most of this increased traffic by ensuring your online channels are at their best. That way, the connection between your business and potential customers is still high. Now would be a great opportunity to boost your digital efforts. There have been studies that date back to almost a century ago which point out the advantages of maintaining or even increasing marketing budgets during a weaker economy. We understand that while this isn’t quite a weak economy scenario, it is a time of crisis and it is important to advertise throughout good and bad times. Social media is one of the first places potential customers go to see updates about a business, in fact, 66% of Facebook users say they Like or Follow a brand on the platform.  Therefore; having an engaging social feed can allow potential customers to feel a connection with you, even if all of your employees are working from home. Another great way to keep potential customers engaged for longer is with video. Ensuring video content is engaging and informative allows people to still interact with your business and learn about what you can offer them - even if they are working from home. From an employers’ point of view, not having team members in the office does not need to mean that there is a lack of communication between them. There are plenty of online services which allow users to be in contact. Why not try video calling each other on Skype? If video calling isn’t for you there are plenty of collaborative tools which allow teams to work together in a virtual space; such as Slack. There are lots of ways communication can continue even when people are not physically together; which includes keeping in touch with potential customers.  If you have a strong presence online, connection will not be lost between your business and potential customers. So if you’re in need of help with your online marketing strategy, get in touch with us today. We’d love to help you keep in front of the people who matter - whether offline or online! If you're not quite ready to call us, why not sign up for our newsletter? It's full of useful information and will remind you to contact us when the time is right!...

Our Top 4 Things To Do In 2020 To Make Your Digital Marketing More Successful It’s 2020! Whether you’ve just started your own business, or you’re brushing up on your marketing skills we thought we’d collate our top four digital marketing tips to help make your 2020 successful. There are so many different areas of digital marketing; which is why we’ve chosen four top tips - one for each main area of digital marketing. Social media, email marketing, pay per click advertising (PPC) and, of course, search engine optimisation (SEO). So let’s get started… Social media: Be consistent This might sound a little obvious, but we see businesses posting inconsistently all too often. Note how we’ve said ‘consistent’ and not ‘constant’? Although posting frequently is important, making sure the content goes out consistently is key. Ensuring you post on certain days every week will not only allow you to get into a routine, it’ll also mean your followers will know when to expect content. Whether you want to post twice a day, twice a week or twice a month, make sure you stick to it!   Email Marketing: Segment your mailing list If you’ve got a small mailing list at the moment, segmenting your list may be difficult. But once you start to grow your list you’ll start to notice trends. These trends can then be organised into segments so that you can send targeted emails. For example; if you send out an email to all of your subscribers promoting a new bag you’re selling, put a link to the bag in the email. The people that click on the link can be segmented into a separate list which means you can then re-target the people that were interested. There are so many ways you can target consumers using email marketing, segmenting your mailing list is a good place to start!   Pay Per Click Advertising: Target your campaigns effectively  Although most people do target their campaigns, not many realise the extent to which this can be done. Targeting tools are now very precise, not only based on past internet activity but also geographical location. In some instances, the targeting tools will allow you to use micro-geographical focus to really hone in on the consumers you want to view your advertisement. Ensuring your campaigns are targeted correctly will ensure that the right consumers are seeing your advertisements. In turn, this should generate more successful analytics and increased Return On Investment (ROI).   Search Engine Optimisation: ensure your business photos have ALT text SEO has a huge stigma for being something that not everyone can do and a task only fit for a professional. But the fact is, anyone can do SEO; it is not about striving for unrealistic results. More about making small changes to the content that you upload online - whether on your website, on social media, on a blog etc. Small changes have a huge impact on how highly your website or business is ranked in the magical search engine algorithm.    One of the smallest alterations that can make a huge difference is ensuring your business photos have ALT text. Usually found in the image settings, ALT text is primarily used for text-speech systems to describe the photo. For example; if you uploaded a photo of a black Labrador, you should include ALT text that states, ‘Image of a black Labrador’. ALT text can also be very useful for SEO; by adding ALT text you are allowing search engines to know what the image is and so they can flag the photo as relevant where appropriate to the user. But how does that boost SEO of my business? - Include your business name within the ALT text of a photo. Having that photo optimised means there is more content online which is relevant to your business name. The more content a search engine can find about the business, generally, the higher it will rank it. Having optimised photos will improve your website as a whole and improve user experience (UX)!   So you see, small changes to any area of your digital marketing strategy can greatly impact your results.  If you’re looking to get professional help with your business’ online presence please contact us on 01903 686858 or drop us an email. We also send out a monthly newsletter so if you're keen to have all sorts of useful marketing advice delivered direct to your inbox, sign up here....

Having a lot of knowledge in our field is great for us, but it feels even better to share that knowledge. This is exactly what we’ve been doing recently, working with both Worthing and Adur Chamber of Commerce as well as businesses to run training sessions. Worthing and Adur Chamber of Commerce offers training sessions led by local experts called ‘WiseUp2’ sessions. Both of our Directors have offered up their own expertise on many occasions through running their own WiseUp2 sessions. In fact, Kelly has one coming up soon!  Seaside Creative offers a complete service to its clients, so whether you need help with writing, websites, digital marketing or photography and video, our team have the expertise. Which is why the sessions that we run for the Chamber are so diverse. The approach we take with our training sessions is often hands on, we love to get the people attending interacting and trying out the skills they are learning right there and then.  Recently, our Director Martin Bloomfield took along a selection of his recording equipment to a WiseUp2 training session he was running on how to use smartphones to create video for social media. Having the equipment there allowed people to try it out for themselves. By the end of the session everyone had the opportunity to get a hands on learning experience.  Within the last week, Kelly and Alison have been delivering training sessions to a local organisation that wanted to train its staff in social media marketing. This was a great opportunity for Alison, our digital marketing assistant, to share her expert Instagram knowledge and get to grips with running a training session.  Even though we love to share our knowledge, we also need to brush up on our own skills from time to time. At Seaside Creative, we often attend training sessions ourselves and become students again! We never shy away from learning a new skill, or brushing up on a current one - #NeverStopLearning! If you’re looking for training across any marketing sphere of expertise, we can most likely cover it. Our sessions are delivered bespoke to clients’ needs. What’s your marketing pain point? Let us help get rid of it. Contact us today. If you're not quite ready for training or other help just yet you can sign up to our email newsletter so you'll get all our help and advice delivered monthly. ...