YouTube

This week YouTube made an announcement that could have far-reaching consequences for creators. We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far: Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers. Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators. The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue.  Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform.  After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday.  From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA).  YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids. YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’. How does this impact us? As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations. For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page. If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch - we’d be happy to help! We include useful information and updates like this in our monthly newsletter so sign up now so you don't miss out!...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content:   In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. You can also sign up to our newsletter so that'll get updates on the new blog posts we add, giving you helpful advice and pointers like this one!   ...

In today's fast moving technological world, new ideas are introduced unannounced all the time and Google are a serial offender of this. So we thought we'd share a nugget that we  discovered this week in the back office of YouTube (in the Analytics section) that we think could be significant for all producers of 360° videos; Heat Map Reports for YouTube 360° Videos.   It's interesting to see how people react in an interactive 360° video; which we could see on our original 360°video made from the still images of a Google Maps virtual tour of Freedom Works - Creative Hub, a co-working place in Hove (East Sussex, UK). Our 360° video  [embed]https://youtu.be/HxXTfYm_4LU[/embed]   YouTube Heat Map Report what is it? The heat map report records exactly what does or doesn't catch the viewers' attention in a 360º video by showing where users have interacted with the video during playback. YouTube records the touches and aggregates the touches together as users view the 360º video and touch the screen to rotate it. The heat map report gives you precise information as to what has caught the eye of the viewer.   Users who then have access to YouTube’s analytics section, can view and interpret the Heat Map Report easily as it is overlaid on the original video to highlight where touches have occurred, frame by frame. Heat map reports are currently available in YouTube Analytics on your computer for public 360º videos. Supported devices include: Android app, iOS app, Desktop, Google Cardboard and Google Daydream Our video of our 360º video Heat Map Report [embed]https://youtu.be/ZF9xOmx-uDg[/embed] Google (which owns YouTube) states: ‘The heat map report is generated daily. Note: There can be a 2–3 day delay between when the video is viewed and the report is available.’  The Heat Map Report covers the lifetime of the video since it’s been in the public domain. To view Heat Map reports On your computer, sign in to YouTube. In the top-right corner, click your account icon > Creator Studio. On the left under "Video Manager", click Analytics. Select 360º Heat maps. Choose the video that you want to view data for. Choose your platform: You can choose to see data for two platforms you can select either Desktop or All Devices, which means mobile and headsets. Interestingly, Google states that you will need at least 1,000 views of the video for the Heat Map Report to work.  Which again is interesting as our video which has been live since 15 June 2018 has been viewed 48 times, so either we’ve been lucky to see this or Google has decided to relax the rules, which is really nice of them!  You are able to download the Heat Map Report in a mp4 video. Although when we did this, only the video downloaded without the heat spots, so we are guessing maybe you have to have the 1,000 views for this functionality to work.   So what does this actually mean? Good question!  It shows where people viewing the 360º video have interacted with with it.  It it quite noticeable near the end of our 360º video Heat Map Report video shows the interaction tailed off, so it would appear that interest wained or people just left the video to roll on.  With 360º video, auto rotate occurs, so if you are watching the video on a mobile device and move the device around the image/video will reorientate to that direction.  So this helps the 360º film maker get a better understanding of the level of interest occurring in the video.   Which in turn guides them into capturing and making videos that creates interesting and immersive content that people will want to interact with throughout the whole 360º video.   If you are reading this and have a business premises and would be interested in having a 360º virtual tour please contact Martin at Seaside Creative. We'd also love it if you would sign up to our newsletter so we can let you know when we publish more useful info like this on our blog.   Source information from YouTube can be found here https://support.google.com/youtube/answer/7407544?hl=en-GB  ...