Top 10 Tips Tag

Anyone can start filming their own videos for their business’ video marketing plan.  Especially now that most people own a smartphone which is capable of shooting video in high definition. There are a few things to bear in mind when filming on your smartphone; which is why our Director and videographer, Martin Bloomfield, has compiled his top ten tips to shooting the perfect video on your smartphone. #1: Shoot the video horizontal, not upright That is unless you’re shooting a vertical video, of course! Filming a video in horizontal (landscape) means that it is likely to fit more formats. Not only this, filming this way can mean that the overall quality of the video is better as less light is being captured in the frame, meaning the subject being filmed is not washed-out. #2: Think about how much you’re moving the camera It is important to keep the camera as still as possible when shooting video to ensure the video is as clear as it can be.  If you struggle with keeping the camera still you could try using a tripod or another accessory such as a stabiliser gimbal. #3: Make the light work for you Although professional light can be used, natural lighting can be just as good. Ensuring the camera is placed in front of the window so that the light comes in from behind it is a great starting point to making the lighting work for you.  #4: Manually set exposure and focus Smartphones are designed to be ready to go at a click of a button; which is why they will automatically adjust their setting to try to give you the best picture. The problem with this is that the smartphone camera continually adjusts to the lighting conditions it is in. Therefore;  when you ‘re in a dark area and move to a lighter area, the smartphone camera will suddenly become really dark to try to compensate for the huge amount of light. If exposure and focus is set manually, this will not happen as the camera will stay on the same settings; regardless of lighting conditions.You can also adjust light settings when editing your video. #5: Try to avoid using the digital zoom facility The issue with digital zoom is that it simply magnifies the image that the camera is already capturing. What this means is that your video will become pixelated and not clear. If zooming in is something you think you’ll need for your video, there are clip-on lenses available for smartphones which should improve the zoom. #6: Ensure the audio quality is good Although it is an invisible component, having bad sound can actually turn consumers away from your video. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality.  #7: Consider using accessories to boost video quality Smartphone video quality is already really good, but there are a few things that can be used to further improve the overall quality of your video. Such as the external microphones mentioned in the top tip above. There are also tripods and stabiliser gimbals that can be used to assist camera operators with getting a straight shot.  #8: Know your limits and those of your equipment Smartphones are great handheld tools to kickstart your video marketing efforts, but don’t push the capabilities of it. Even though they are highly adaptive, most smartphone cameras don’t work very well in low light and their built-in microphones also don’t perform well in noisy places; such as in a  shopping mall or other public area.  There are only a certain amount of things that can be controlled; for example,, if you wanted to control your depth of field you’d need a proper camera. If your video needs more professional elements, we’d be happy to help you. Get in touch with us here. #9: Focus on one key point Following on from knowing the smartphone camera’s capabilities, don’t over complicate the video idea. Not only can a complex structure take away from the point you’re trying to make, it can also make the video too long. The length of the video you create can have a huge impact on how engaged your consumers are when watching it. Video expert Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #10: Mix it up Following on from the last top tip, adding different shots into your video can help keep your audience engaged in the video. Simple things such as including an image of what someone is talking about, or having the video shot at different angles can really help to break up the video.You will of course need to edit various shots together to make the finished article. Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media – we’d love to see you there. If you can't make that, but would like to receive updates on useful tips and marketing advice, sign up for our newsletter....