As stated by the Content Marketing Institute: content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

A lot of people don't realise that unlike other forms of marketing, content marketing can support consumers through every stage of the buying process. From discovering a product right through to post-purchase support.

There are so many ways that content marketing can be used to market your business. Get in touch today to find out how we can help.

This is a broad question that always needs a lot more investigation and research to find out exactly what you want to get out of being on social media and who you're trying to reach.

Don't worry though as we have a diagnostic service with this question in mind. Speak to us today about how we can help you not only answer this question, but also put a social media marketing strategy together.

Short answer? Yes. Absolutely. Even if you're not selling online, your customers will be finding you via the internet. A good email marketing campaign can improve sales by 40%. We have case studies and top tips about email marketing in our blog here.

A common mistake people make when creating content for their website is that they have themselves in mind and not their consumer.

At the end of the day, it's your customer that are going to be using your website, not you or your industry peers.

Making sure that your website content is written in a way that your customers can understand is crucial.

We can work with you to ensure that the content on your website captivates your audience and ultimately persuades them to buy your product or service.

Although it may seem as though everything is going digital now, there is still plenty of opportunity to get your message across using print advertising.

As with any form of marketing, it's important to understand who your target audience is and where they'll be exposed to your advertising. For some target markets, the best place to advertise in on paper.

Yes we do! We can not only write the press release for you, but also get it send off to the right people as we have a great working relationship with many media contacts.

Asking this question is like asking how long is a piece of string! We know we're sounding like a broken record, but it really depends on your target market and your business.

For some businesses, only one or two posts a week is all they need. Whereas for others, they need multiple per day. If you're interested in getting a social media strategy for your business, get in touch to ask us about our diagnostic service.

We certainly can! As a dedicated team of content marketers, we're able to not only plan a content marketing strategy for your business but also carry out the tasks needed to make the strategy a success.

With a combined experience of over 50 years, we can bring your strategy to life. Just speak to a member of our friendly team today to find out how to get started.

We can indeed! From shooting the perfect shots to editing them all together, we can create stunning promotional videos.

Our head videographer has had over 20 years experience in video production; both in the private and public sector.

Some of our repeat services require contracts, others do not. It's all up for discussion as most of our contracts are bespoke to the client. We don't have long tie-ins for anything though. The contract is mainly there to formalise what each party has agreed to provide in order to achieve the desired results.

Good Question 🙂  You'll have to pop in to the office and find out!  We love to take time to talk to you as our client to examine your business in detail over a hot drink of your choosing - although saying that, we're not baristas, so don't expect a matcha mochaccino 😉  Our regular meetings with clients really build a solid relationship and help us identify possible PR and Marketing opportunities that may not have even been previously thought about.