Is Social Media Important To Businesses In 2020?

Seaside Creative's blog post discussing the topic: is social media important to businesses in 2020.

Is Social Media Important To Businesses In 2020?

Let’s face it, social media has been talked about a lot in the business world. Whether it’s about how good and profitable it can be, or about how much of a waste of time it is for businesses to invest in.

But who said anything about investing? Social media is free to use and, although it may take some time, it can be a positive and even a profitable venture for your business. This is why it continues to be one of the most talked about subjects to this day. Especially as the number of social media users continues to grow each day.

But is it relevant in 2020?

The truth of it is that social media continues to be one of the best ways to stay connected with both your existing customers and your potential customers.

As we mentioned, social media users are increasing every day. In fact, around 45% of the world’s population is on social media. Not only that, most of them are spending an average of 3 hours a day on it!

Connect with your customers using social media

If used in the right way, social media is one of the most powerful marketing tools in your marketing toolkit. Not only that, but it’s completely free… unless you want real social media wizards to run it for you 😉

Here’s a few tips to get your social media marketing strategy kick started:

  1. Pick your poison
    It’s no good to be active on every single social media platform. The more you research about social media the more you get to learn that each platform has its own niche – it’s own ‘kind of people’. Make sure you get clued up on what social media platform has the target audience you’re looking for. What ‘kind of people’ is your ideal customer? If you’re struggling to work out who your target audience is, we can help you find them!
  2. Think about the person behind the screen
    The thing about social media, from a business point of view, is that it is completely customer dominated. What we mean by this is it is full of ‘real people buying things and talking about theme. So talk to them like you’re talking to a real person. Remember to use the right tone too, talking to someone on Facebook is not the same as talking to them on LinkedIn.
  3. Be consistent
    This one is key to social media. It is a world in which everything is moving at an extremely fast pace. Facebook has 350 million photos posted to the platform per day. We’re not saying post 350 million photos each day, but make sure that your posts appear at a consistent pace. Don’t post to a platform once a month and expect people to pay attention.
  4. Think about the goal
    Before getting stuck in, think about what it is you want to get out of being on social media. Is it to increase brand awareness, to increase visitors to your website or something else? Making sure your goals are set out at the beginning means you can think about the kind of posts you want to create to achieve your goals.

So to answer the main question, social media is still very important to businesses in 2020. It is one of the most powerful tools that a business can have. Not only does it allow a business to be in front of hundreds of thousands of potential customers. It’s also free at the point of use, the only costs involved are your time and any premium software or analytics tools you want to use to enhance your usage If your business time is precious then it might be worth getting some help running your social media.

If you’re struggling to make a mark on social media, speak to us today. We can not only support you, but also provide you with a realistic social media marketing plan to suit your business and it’s goals.

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