Top Tips

Small Changes Can Make a BIG Difference To Your Marketing You might not have the time nor the resources to do a full on redesign of your website or completely revamp your social media channels. However there are quick wins that you can achieve in a few hours, whether doing it yourself or asking a professional to help. Here’s a few ideas that we’re undertaking at the moment for both ourselves and some of our clients: Refresh your logo - visual branding is often created at the beginning of your business’s life when you’re keen to get something ‘out there’ to get the ball rolling. Several years down the line and you’re still using the same one but times - and your business - have moved on. If you’ve built good brand recognition you won’t want to waste that credibility, trust and awareness so, rather than throwing the baby out with the bathwater and ditching the existing logo, why not go for a refresh?  With a successful logo refresh, you can continue to reap the benefits of the brand awareness and trustworthiness of your ‘old’ logo but demonstrate your currency, dynamism and forward-thinking approach with a new look.    Revisit your website content - like your logo, you may have created your website when you were first looking to tell people about your business, and it’s been left like that for some time. For some of you, a redesign and rebuild may be necessary but an update of images and written content (aka copy) could work in many cases. For example, is your ‘about’ page up to date with any staff featured? Is your portfolio showing your most recent clients and work? Perhaps some of the language you used doesn’t reflect the tone you wish to convey?  Take some time to read through the copy and change the bits that don’t fit with how you now see your business. There may also be references to past promotions or events that have taken place and are no longer relevant. Similarly, perhaps you used stock images at the start but now have (or are in a position to get) images of your actual products or services? Small changes can make big differences to customer and client perception and is great for enhancing your Search Engine Optimisation (SEO). Google especially loves new content and even making slight changes to existing copy will mean that Google improves the ranking of that page.   Update your social bios and headers - In the same way that website content needs to move on to reflect any changes in the business, so too do your social media bio and ‘about’ information. Similarly, you might like to change the header image on your Facebook, Twitter or LinkedIn business page. Perhaps you’re now offering a new service or product that you’d like to highlight? There is also lots of free or good value design software out there that offers exact match templates for specific header sizes to ensure you get the maximum effect. We love Canva (you can check it out here) which is super easy to use.   Icons and thumbnails These are often ignored in design, which is a huge mistake as icons are often the first thing someone sees about you. Does your logo actually work when used in this small format? If not, can you focus on a part of the logo? Can you simplify it in some way? When designing the Seaside Creative branding, we realised that our 5 beach huts would not work across our social media icons so we developed our single beach hut which is now equally recognised along with our main logo.  [caption id="attachment_17281" align="aligncenter" width="600"] Our full Seaside Creative logo (left) and our versatile icon used when a smaller image is needed[/caption]   Consistency across all channels - consistency is a key aim in marketing. You want people to recognise your brand and what it represents easily and quickly. The best way is to keep your branding consistent, that is imagery, tone of voice in your copy, typography (the fonts, colours and sizes you use), any uniforms, signage or livery, customer service, or anything else that represents your business.  This won’t always be possible down to the tiniest details but you can certainly take an overall look at your website, any literature (brochures, adverts, leaflets), your email signature, etc to make sure that each one looks broadly the same. Are you using the most up to date logo? If you’ve chosen to use a certain font, is it the same in your emails, your website, etc? If someone looked at your website, would they know it was the same business as when looking at your brochure or any other aspect of your business?   Remove or update out of date stuff - this ties in with the previous point as it’s very easy to change logos, a point of contact, or a page on your website, without ensuring that it’s been updated everywhere it needs to be. Did you pin a post to the top of your Facebook page when you had a promo on and have left it there months after? Perhaps you’ve got printed literature featuring old price lists? Save yourself awkward moments by making it a regular task to check everything is current. Customers and clients will either be confused by out of date information - creating more work for you when they contact you about it - or get the impression of an inactive, stagnant business and this won’t help you win new customers.   Set aside a morning or one day to take a look at each of these ideas - in fact, some may be achieved alongside each other. If there’s anything you’ve got questions about do get in touch.    If you decide you need expert help - perhaps with your copywriting, new images or a branding refresh - do get in touch with us. We’re here to help....

Let’s face it, social media has been talked about a lot in the business world. Whether it’s about how good and profitable it can be, or about how much of a waste of time it is for businesses to invest in. But who said anything about investing? Social media is free to use and, although it may take some time, it can be a positive and even a profitable venture for your business. This is why it continues to be one of the most talked about subjects to this day. Especially as the number of social media users continues to grow each day. But is it relevant in 2020? The truth of it is that social media continues to be one of the best ways to stay connected with both your existing customers and your potential customers. As we mentioned, social media users are increasing every day. In fact, around 45% of the world’s population is on social media. Not only that, most of them are spending an average of 3 hours a day on it! If used in the right way, social media is one of the most powerful marketing tools in your marketing toolkit. Not only that, but it’s completely free… unless you want real social media wizards to run it for you ;) Here’s a few tips to get your social media marketing strategy kick started: Pick your poison It’s no good to be active on every single social media platform. The more you research about social media the more you get to learn that each platform has its own niche - it’s own ‘kind of people’. Make sure you get clued up on what social media platform has the target audience you’re looking for. What ‘kind of people’ is your ideal customer? If you’re struggling to work out who your target audience is, we can help you find them! Think about the person behind the screen The thing about social media, from a business point of view, is that it is completely customer dominated. What we mean by this is it is full of ‘real people buying things and talking about theme. So talk to them like you’re talking to a real person. Remember to use the right tone too, talking to someone on Facebook is not the same as talking to them on LinkedIn. Be consistent This one is key to social media. It is a world in which everything is moving at an extremely fast pace. Facebook has 350 million photos posted to the platform per day. We’re not saying post 350 million photos each day, but make sure that your posts appear at a consistent pace. Don’t post to a platform once a month and expect people to pay attention. Think about the goal Before getting stuck in, think about what it is you want to get out of being on social media. Is it to increase brand awareness, to increase visitors to your website or something else? Making sure your goals are set out at the beginning means you can think about the kind of posts you want to create to achieve your goals. So to answer the main question, social media is still very important to businesses in 2020. It is one of the most powerful tools that a business can have. Not only does it allow a business to be in front of hundreds of thousands of potential customers. It’s also free at the point of use, the only costs involved are your time and any premium software or analytics tools you want to use to enhance your usage If your business time is precious then it might be worth getting some help running your social media. If you’re struggling to make a mark on social media, speak to us today. We can not only support you, but also provide you with a realistic social media marketing plan to suit your business and it’s goals. You can sign up for our newsletter here so we can let you know when new blog posts are published, offer exclusive insights and tell you about relevant events as well as other interesting bits and bobs....

How Good is your LinkedIn Company Page? We recently delivered a training session on LinkedIn Company pages and received a surprising response for more info. So we thought why not put it into a blog and share it with as many people as possible. The key difference between a LinkedIn profile and a company page is that one highlights your personal career achievements, while the other highlights your company or employer. This can be hard to get to grips with if you’re the owner of your own firm and used to talking about your company in the first person. Create distinction between your profile and your company page It is important to use the first person on your profile page - ‘I am proud to have achieved…’ etc. However, a company page needs to be written in the third person - ‘ACME Ltd is pleased to announce a new client win…’ etc. Note: Please do remember that ‘a’ company is a single entity too (a personal grammar bugbear of this writer!) eg: ‘the company has won’ (not ‘have won’) Once a distinction in voice has been created between a company page and a personal profile then it’s much easier to use your company as a ‘hub’ for all company news. No matter what size the business is, this ‘hub’ can then be followed and shared by all those who are interested parties, such as employees, clients and business contacts etc. The top 5 things to include when creating your company page The following list should be fairly obvious to most seasoned LinkedIn users, but it still amazes us just how many pages (and personal profiles for that matter) we see that are missing key information or contain irrelevant - even inappropriate - content. As with most things in life, get the basics right and a good starting point will be had by all. Company Name This should be clear and correct! Referring to various brands and products is fine, just get the name of who is supplying them right. Images Make them look as professional as possible. Yes, professional photography is always best (we would say that) BUT mobile phones are brilliant these days. See what you can do! Don’t forget your header and find a template for the correct page header size. Try something like Canva, which is an amazing design resource and really affordable too. There is also loads of free help for this online. Also don’t forget that you can update it to reflect different messages.When taking pictures and using them, think ‘what do you want it to say about your company?’ Logo Use the company page thumbnail as your logo - you can change this to promote different brands if you have them. Tagline Many company pages are missing this. You only have 120 characters, so keep it short and refresh it every now and then if you want to. Web links Make sure you include a link to your website, or choose a key landing page if you want to promote something specific such as a new product or service. The main thing is that the LinkedIn company page is a free resource that, if used properly, can really showcase the best of what a company has to offer. Why wouldn’t you want to do that? Of course, if this is another thing on top of an already time-consuming social media schedule, then maybe think about getting help to run it. Dormant social media feeds are almost worse than having none at all! We offer some really cost effective packages at Seaside Creative and are happy to help with training team members too. Just ask If you've enjoyed this post, and would like to receive more useful advice and tips from us you can sign up to our newsletter. It comes out monthly and you can unsubscribe at any time....

At this time, there could potentially be more online traffic than ever. Whether that be on your website or on your social media pages, many people will be researching things they've been meaning to do for a while. Making sure that your website is fully optimised is important to ensure that your content is one of the first to show up when someone makes a search enquiry for your product/s or service/s. Here are our top three things to consider optimising on your website: 1. Images The images on your website play an integral part in people being able to find your content online. Consider adding or altering the ALT text in your images to ensure it includes at least your business' name and/or location. Of course, ensure that the ALT text describes the image, but be clever about how you word it to include key information. For example; on our PR page there are images of magazines. Therefore; I would add 'an image of a magazine to demonstrate the PR services that Seaside Creative in Worthing provides'. 2. The Headings Many people know about optimising the text on their website, but the meaning of H1, H2, H3 etc is often overlooked. These are the pieces of information that tell search engines what the web page is about. Making sure that these are not only relevant to the web page, but also contain key phrases, is important to ensuring a search engine can find your web page. 3. Add A Live Aspect Okay, we cheated a little on this one, as this isn't something that you need to optimise, more something that you should add. Adding or changing content on your website often will improve the visibility of your website to search engines. In other words, updating or changing content attracts them. A good way to make sure content on your website is changing often is adding a live widget onto your site. Usually, these display your recent Tweets or Facebook status updates. Why not connect one of these widgets to one of your business social media channels? This will mean that your website content will change each time you post to one of your social media channels. But it will also mean that you have to keep your social media channels fresh too! For more helpful tips and interesting nuggets of information, visit our blog page or sign up to our newsletter....

Anyone can start filming their own videos for their business’ video marketing plan.  Especially now that most people own a smartphone which is capable of shooting video in high definition. There are a few things to bear in mind when filming on your smartphone; which is why our Director and videographer, Martin Bloomfield, has compiled his top ten tips to shooting the perfect video on your smartphone. #1: Shoot the video horizontal, not upright That is unless you’re shooting a vertical video, of course! Filming a video in horizontal (landscape) means that it is likely to fit more formats. Not only this, filming this way can mean that the overall quality of the video is better as less light is being captured in the frame, meaning the subject being filmed is not washed-out. #2: Think about how much you’re moving the camera It is important to keep the camera as still as possible when shooting video to ensure the video is as clear as it can be.  If you struggle with keeping the camera still you could try using a tripod or another accessory such as a stabiliser gimbal. #3: Make the light work for you Although professional light can be used, natural lighting can be just as good. Ensuring the camera is placed in front of the window so that the light comes in from behind it is a great starting point to making the lighting work for you.  #4: Manually set exposure and focus Smartphones are designed to be ready to go at a click of a button; which is why they will automatically adjust their setting to try to give you the best picture. The problem with this is that the smartphone camera continually adjusts to the lighting conditions it is in. Therefore;  when you ‘re in a dark area and move to a lighter area, the smartphone camera will suddenly become really dark to try to compensate for the huge amount of light. If exposure and focus is set manually, this will not happen as the camera will stay on the same settings; regardless of lighting conditions.You can also adjust light settings when editing your video. #5: Try to avoid using the digital zoom facility The issue with digital zoom is that it simply magnifies the image that the camera is already capturing. What this means is that your video will become pixelated and not clear. If zooming in is something you think you’ll need for your video, there are clip-on lenses available for smartphones which should improve the zoom. #6: Ensure the audio quality is good Although it is an invisible component, having bad sound can actually turn consumers away from your video. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality.  #7: Consider using accessories to boost video quality Smartphone video quality is already really good, but there are a few things that can be used to further improve the overall quality of your video. Such as the external microphones mentioned in the top tip above. There are also tripods and stabiliser gimbals that can be used to assist camera operators with getting a straight shot.  #8: Know your limits and those of your equipment Smartphones are great handheld tools to kickstart your video marketing efforts, but don’t push the capabilities of it. Even though they are highly adaptive, most smartphone cameras don’t work very well in low light and their built-in microphones also don’t perform well in noisy places; such as in a  shopping mall or other public area.  There are only a certain amount of things that can be controlled; for example,, if you wanted to control your depth of field you’d need a proper camera. If your video needs more professional elements, we’d be happy to help you. Get in touch with us here. #9: Focus on one key point Following on from knowing the smartphone camera’s capabilities, don’t over complicate the video idea. Not only can a complex structure take away from the point you’re trying to make, it can also make the video too long. The length of the video you create can have a huge impact on how engaged your consumers are when watching it. Video expert Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #10: Mix it up Following on from the last top tip, adding different shots into your video can help keep your audience engaged in the video. Simple things such as including an image of what someone is talking about, or having the video shot at different angles can really help to break up the video.You will of course need to edit various shots together to make the finished article. Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media – we’d love to see you there. If you can't make that, but would like to receive updates on useful tips and marketing advice, sign up for our newsletter....

Did you know that 54% of consumers want to see more video content from a brand or business they support?  Not only is video marketing something that your customers want, it is also one of the best ways to increase brand awareness. A study conducted by Optinmonster in 2019 revealed that video marketers achieve a 54% increase in brand awareness.   Martin Bloomfield, Director and Videographer at Seaside Creative, gave a talk at a Worthing Business Circle breakfast meeting recently and he covered his top 5 things to consider before filming a video.   So here they are, in written form: #1: How long do you want the video to be? This may seem like an obvious thing to consider, but it is important to understand the impact the length of a video can have on consumers. It is a well-known fact that our attention spans have only decreased over the years. Which means that the length of the video you create can have a huge impact on how engaged your consumers are when watching it. In fact, before even clicking play, consumers decide whether to watch your video or not based on how long it is.  Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #2: What is the point in the video? Make sure that you have a clear idea as to what the point of the video is. There’s not much point in creating a video just for the sake of making a video. Be clear on what the message is that you want to get across and how you’re going to do it. Creating a storyboard is a great way to plan the video before shooting it. #3: How good is the lighting? A phrase that is often thrown around by beauty gurus, but they do have a point! Making sure the location you’re filming in has good lighting is very important. Although Martin has plenty of different professional lights, sometimes all he needs is a good window to set the camera in front of. Using natural light is an affordable way to light up the filming area. #4: Is the sound clear? It is always a good idea to test the sound quality that the video is going to have before filming it. Although it is an invisible component, having bad sound can actually cause consumers to not watch your video. Therefore; it is a very important aspect to consider. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality. Martin has a variety of external microphones that can be plugged into most cameras or smartphones that he is willing to share - just ask! [caption id="attachment_16875" align="alignleft" width="300"] Here's a smartphone with an external microphone and mini tripod attached to improve the video quality.[/caption] #5: If you’re using your smartphone, consider accessories that can enhance the phone’s performance Most people own a smartphone that is capable of shooting video in high definition which is good enough for websites and social media. However; there are accessories that can be used to further improve the quality of filming. Such as the external microphones mentioned in the top tip above. There are also tripods and stabilisers that can be used to assist camera operators with getting a straight shot. Just like the microphones, Martin has plenty of accessories available to borrow - just ask! Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media - we’d love to see you there....

Our Top 4 Things To Do In 2020 To Make Your Digital Marketing More Successful It’s 2020! Whether you’ve just started your own business, or you’re brushing up on your marketing skills we thought we’d collate our top four digital marketing tips to help make your 2020 successful. There are so many different areas of digital marketing; which is why we’ve chosen four top tips - one for each main area of digital marketing. Social media, email marketing, pay per click advertising (PPC) and, of course, search engine optimisation (SEO). So let’s get started… Social media: Be consistent This might sound a little obvious, but we see businesses posting inconsistently all too often. Note how we’ve said ‘consistent’ and not ‘constant’? Although posting frequently is important, making sure the content goes out consistently is key. Ensuring you post on certain days every week will not only allow you to get into a routine, it’ll also mean your followers will know when to expect content. Whether you want to post twice a day, twice a week or twice a month, make sure you stick to it!   Email Marketing: Segment your mailing list If you’ve got a small mailing list at the moment, segmenting your list may be difficult. But once you start to grow your list you’ll start to notice trends. These trends can then be organised into segments so that you can send targeted emails. For example; if you send out an email to all of your subscribers promoting a new bag you’re selling, put a link to the bag in the email. The people that click on the link can be segmented into a separate list which means you can then re-target the people that were interested. There are so many ways you can target consumers using email marketing, segmenting your mailing list is a good place to start!   Pay Per Click Advertising: Target your campaigns effectively  Although most people do target their campaigns, not many realise the extent to which this can be done. Targeting tools are now very precise, not only based on past internet activity but also geographical location. In some instances, the targeting tools will allow you to use micro-geographical focus to really hone in on the consumers you want to view your advertisement. Ensuring your campaigns are targeted correctly will ensure that the right consumers are seeing your advertisements. In turn, this should generate more successful analytics and increased Return On Investment (ROI).   Search Engine Optimisation: ensure your business photos have ALT text SEO has a huge stigma for being something that not everyone can do and a task only fit for a professional. But the fact is, anyone can do SEO; it is not about striving for unrealistic results. More about making small changes to the content that you upload online - whether on your website, on social media, on a blog etc. Small changes have a huge impact on how highly your website or business is ranked in the magical search engine algorithm.    One of the smallest alterations that can make a huge difference is ensuring your business photos have ALT text. Usually found in the image settings, ALT text is primarily used for text-speech systems to describe the photo. For example; if you uploaded a photo of a black Labrador, you should include ALT text that states, ‘Image of a black Labrador’. ALT text can also be very useful for SEO; by adding ALT text you are allowing search engines to know what the image is and so they can flag the photo as relevant where appropriate to the user. But how does that boost SEO of my business? - Include your business name within the ALT text of a photo. Having that photo optimised means there is more content online which is relevant to your business name. The more content a search engine can find about the business, generally, the higher it will rank it. Having optimised photos will improve your website as a whole and improve user experience (UX)!   So you see, small changes to any area of your digital marketing strategy can greatly impact your results.  If you’re looking to get professional help with your business’ online presence please contact us on 01903 686858 or drop us an email. We also send out a monthly newsletter so if you're keen to have all sorts of useful marketing advice delivered direct to your inbox, sign up here....

Google is constantly bringing out and getting rid of features on it’s services and as professional marketers; it is the Seaside Creative Team’s responsibility to keep on top of them all. Not only for business, but often for their own curiosity too! Since the archiving of Google+, Google has been working on a similar product to be incorporated into their existing services. Which is this new ‘Follow’ button on Google Maps which is brought to users for free; after ‘following’ a business on Google maps, users will receive updates about them that the business itself posts. It is important to note that only the business themselves can see people that are following them; the businesses a user follows is not visible to anyone else.   The new follow button is a lot like Google+ as it creates engagement on the Google platform and allows content to be shared and posted. The content produced for Google Maps briefly appears on Google search in the knowledge graph.  [caption id="attachment_16783" align="aligncenter" width="174"] A screenshot displaying Google Maps on an iOS device.[/caption] So what are the benefits of this for my business? The bottom line is that it is another avenue for marketing your products or services to your potential customers. Unlike the mainstream forms of marketing, however; people have actively shown an interest in your business by hitting the follow button. Therefore; you have already gained their interest and attention and the chances are they will be engaged in updates that you post as they have consciously asked for them. On top of this; a business has the opportunity to have a Google Map listing 3 months before the complex itself is due to open. Not only can this opportunity be used to boost awareness of the business, but it also means that consumers can know exactly when the actual place is due to open; creating the chance of massive footfall in the business’ opening months. Overall; the For You tab on Google maps in a brand new way for consumers to get recommendations from Google via the map app. Not only is this great for consumers to have all recommendations in one place, it is also a fantastic opportunity for marketers to target consumers. Although the service is completely free for the business owner to use, finding the time and remembering to keep your business’ updates frequent can be hard to juggle. If you would like any support or advice do get in touch with us. We also have a rather handy newsletter that you might like to subscribe to; it'll give you monthly updates on marketing news as well as useful advice and guides....

We have been taking pictures and filming all over the place this month. We have been in fields, at schools, in rooms full of people and even inside metal containers - yep we get all the glamorous locations! It doesn't matter where we are or what we take pictures of, there are some factors that we always consider and we thought you'd like to know some of them: Think about your framing.  Landscape (or view), Portrait (or upright) or now, if you're an Instagramer, square. We see so many people using their smartphone camera in the upright mode in situations landscape would work better. Upright photography Or does the landscape work better? Think about photo bombers Taking group photos can throw up a lot of small issues, most of which can be rectified before the image is taken. However; photo bombing is one that gets noticed in the post production stage.   Innocent group photo Or is it? Think about the exposure   OK, most smartphones have an auto exposure mode, which means users don't get much of a chance to alter the settings. What's important in this photograph, the corridor? or the light through the window? Try taping the screen to the area in the frame that matters most.   The dark area or the light area and the camera will usually readjust the exposure to where you have just touched.  With newer smartphones, there is a setting known as HDR - High Dynamic Range where the camera will try to blend the high lights (white areas) and low lights (the dark areas) to create a more even exposure. The cloister corridor leading from the dining room to the school building of Lancing College.   Think about how the image will be cropped, if at all Cropping the images can be a good idea to create impact and cut the clutter from an image. Going back to the first photograph and editing the image to square can be good.  There are loads of apps to use if your smartphone doesn't do what you want it to do with the photo.  One particular favourite of ours is SnapSeed (now taken over by Google and is available for both Android and iPhone).  This enables users to enhance photos and apply digital filters.   Think about if text will be over the image Text over the image is a popular for business -  it's gets the message across very quickly.  Snapseed has a good range of text overlays otherwise another useful app for this is Over  - Fast and effective with some simple templates to use.   If you want help with your photography and post capture work, we regularly run training courses in conjunction with the Worthing and Adur Chamber of Commerce. Check out what's coming up soon on their website. We'll also include details in our monthly newsletter which you can sign up for here. Alternatively, you can contact us to see how we can help you today....

Warning - this blog may blow our own trumpet! Last November we were biting our nails as we had four clients shortlisted for eight awards at a business awards ceremony. On the night we we over the moon to see our clients win five of of the eight awards and be highly recommended in two others. One of our clients was even named 'Company of the Year'! Fast forward to this year and we are once again biting our nails as we ourselves are shortlisted for two awards and also have two clients shortlisted in four separate categories. Furthermore, we have another client shortlisted for a completely separate industry award. Understandably, various limbs are being crossed at nearly all times. Why enter business awards? Business awards are a great thing to win - who doesn't want to be known as 'award-winning'? The positive publicity to be garnered from winning such a thing can last for years and we always recommend to clients that they look at entering either local business awards or industry relevant ones. Over the past six years, we have worked in the background supporting clients with their award entries and we have been quite successful at it. Until last month we had achieved 17 finalists, resulting in ten winners, four highly commended and three regional winners in the Adur & Worthing and also the Southern Business Awards. Pretty good stats, even if we do say so ourselves. This success has built up a bit of a reputation for us locally - and we are now approached by companies to help them with entries. We usually turn away any that clash in categories as we don't feel it is right to have clients competing for exactly the same award. Of course, there's never any guarantee of winning - but when success is achieved - we are still chuffed to bits with that for our clients. Judging panels often take hours and hours going through finer details on entries that interest them, so all you can do is include as much relevant detail as possible and hope they like your entry the most. Top Tips So what is our process when writing award entries? We discuss, encourage and research what we think will work for that particular award/category. We then produce written and visual content, there is always straight text involved, but more often than not entries now include, photography, infographics, maps and even video too. Draft and draft again! Finally we put it all together in a concise entry that fits the brief. It's not an easy thing to do. Quite often the client wants to win a certain category and doesn't see that perhaps their story is more relevant for a different one. Some clients don't even see how they could even enter - let alone win! So do wish us and our clients luck and if you need any help with award entries then we would love to help you too #keepingeverythingcrossed Contact us for a chat, and sign up for our newsletter so you can keep in touch with our news as well as our marketing advice....