Keeping it local
Our guide to the best marketing techniques to help reach your local community
The great thing about online marketing is that there really is no limit to how far afield consumers can be to reach your business. A single social media post could reach people all over the world and spread your brand message far and wide.
While this is fantastic for global brands and businesses that can service customers from anywhere in the world, it’s not necessary for every business. In fact, a lot can be said for keeping your marketing efforts closer to home. Especially if your business is one that only serves people in the area it is based in. So how can you keep your reach local in a world where going viral and global success overnight is possible?
We help lots of local businesses keep a good reputation within the local business community. Both through online and offline channels. Here’s a few ideas from us on how to market to your local audience, both online and offline:
Get noticed in community magazines
There are lots of magazines that are published for specific postcode areas across the country. The magazines with smaller distribution areas are fantastic for targeting advertising hyper-locally; often small villages or communities as opposed to a town.
Most community magazines are delivered door-to-door and put in various locations within the distribution area for people to pick up. So there are lots of opportunities for them to be picked up by the readership.
From an advertising point of view, the great thing about these community magazines is that there are lots of ways to get noticed in them. While the most popular promotional item to have is an advert, there’s also opportunities to write articles and be in the local directory – if the magazine has one.
As a printed form of media, getting noticed in a community magazine can be an integral part of your omnichannel marketing strategy. Making sure that you have various touchpoints with your target consumers through different mediums including your website and your social media – see below!
If you’re interested in getting noticed through printed magazines, give us a call on 01903 686858 to find out how we can help.
Get involved in local communities on social media
As we mentioned at the beginning, social media is great for getting discovered by people all over the world. However; when used in the right way, it can be a fantastic tool for engaging with local people too.
Small things like using geographical hashtags in your posts can really help to get your business discovered by people in the local area. Another great thing to do is to join local Facebook groups, these are good for engaging with the local community. Remember that social media should be a two-way street, so commenting on other members’ posts and starting conversations is crucial to Facebook group success.
We help clients build a good, local reputation online and would love to help you too! Whether that means engaging with communities in Facebook groups or putting together posts to reach a local audience. We can help! Give us a call on 01903 686858 or email us at info@seasidecreative.co.uk to speak to our team.
Optimise your Google Business Profile
Google Business Profile, previously called Google My Business, is a powerful free tool from Google which allows your business to be visible on the tech giant’s search engine. Making sure that your profile is optimised on the platform can boost your business’ discoverability on Google.
To help you make sure your Google Business Profile is the best it can be, we’ve written a separate blog post giving you our top three things to optimise. Make sure you give it a read here.
If you’re looking for help with your online presence, give our team of experts a call on 01903 686858 to find out how we can help. You can also send us an email at info@seasidecreative.co.uk or get in touch through our socials.