14 Apr 3 Things To Consider Optimising On Your Website
At this time, there could potentially be more online traffic than ever. Whether that be on your website or on your social media pages, many people will be researching things they’ve been meaning to do for a while.
Making sure that your website is fully optimised is important to ensure that your content is one of the first to show up when someone makes a search enquiry for your product/s or service/s.
Here are our top three things to consider optimising on your website:
The images on your website play an integral part in people being able to find your content online. Consider adding or altering the ALT text in your images to ensure it includes at least your business’ name and/or location. Of course, ensure that the ALT text describes the image, but be clever about how you word it to include key information. For example; on our PR page there are images of magazines. Therefore; I would add ‘an image of a magazine to demonstrate the PR services that Seaside Creative in Worthing provides’.
2. The Headings
Many people know about optimising the text on their website, but the meaning of H1, H2, H3 etc is often overlooked. These are the pieces of information that tell search engines what the web page is about. Making sure that these are not only relevant to the web page, but also contain key phrases, is important to ensuring a search engine can find your web page.
3. Add A Live Aspect
Okay, we cheated a little on this one, as this isn’t something that you need to optimise, more something that you should add. Adding or changing content on your website often will improve the visibility of your website to search engines. In other words, updating or changing content attracts them.
A good way to make sure content on your website is changing often is adding a live widget onto your site. Usually, these display your recent Tweets or Facebook status updates. Why not connect one of these widgets to one of your business social media channels? This will mean that your website content will change each time you post to one of your social media channels. But it will also mean that you have to keep your social media channels fresh too!