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Is Marketing Really The Most Stressful Job In The World?
And if it is, what are some easy ways to give your online presence a boost? April is Stress Awareness Month and according to careercast.com research, when asked to rate their job stress out of ten 78% of marketers rated it at seven or higher. So it’s no wonder business owners find it extremely difficult…
Why Marketers Need To Be Good Storytellers
The art of storytelling is something that goes back thousands of years. What began as the simple use of verbal instruction to facilitate survival, evolved with the use of imagination and shadows thrown up by the fire inside cave dwellings. The first documented story known by historians is the Epic of Gilgamesh, dating back to…
Improving Your Digital Marketing
As we’re sure you’ll know, technology is constantly changing and there’s no exception for digital marketing channels. So it’s no surprise that, in order to be successful at digital marketing in 2023, you need to continually evolve your digital marketing strategy. The beginning of 2023 is a good time to make some changes. Here’s what…
Here’s Why Your Digital Marketing Isn’t Working And How To Fix It
One of the most common things we hear when we discuss digital marketing with a business owner is, ‘I tried it once, but it didn’t work for me’. While it’s true that communicating online is harder for some businesses than others, it’s usually just a case of finding out which type of communication works best…
Top 3 Most Common Website Mistakes And How To Fix Them
Websites are essential to the success of a business, whatever the sector. . It’s therefore very important that they are well-designed and contain good quality content to make sure that they serve your customers well. Our many years of designing and building websites for clients in different industries mean that we are often asked to…
A good agency’s work is never done
Why we continually update client websites and how we do it There is nothing worse for your digital footprint than a dormant website. Outdated content can sink website ranking faster than icebergs can sink cruise ships these days, especially since Google’s latest update. We work with clients to develop content that fits with business priorities…
Keeping it local
Our guide to the best marketing techniques to help reach your local community The great thing about online marketing is that there really is no limit to how far afield consumers can be to reach your business. A single social media post could reach people all over the world and spread your brand message far…
What is a Google Business Profile?
And how can you optimise it? Google Business Profile (GBP) previously known as Google My Business (GMB), is an amazing free tool that allows you to be visible on the tech giant’s search engine. Making the most of this tool is one of the best ways to appeal to your local market as the information…
The 5 Things Google Finds Unhelpful On Websites
As a result of Google releasing its new algorithm update in August, the types of content that are considered “helpful” have changed. Trying to figure out what content on your website is “unhelpful” can be difficult. Let’s discuss a few things that could be lowering your site’s ranking, and how you can change the content…
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