imagery Tag

Small Changes Can Make a BIG Difference To Your Marketing You might not have the time nor the resources to do a full on redesign of your website or completely revamp your social media channels. However there are quick wins that you can achieve in a few hours, whether doing it yourself or asking a professional to help. Here’s a few ideas that we’re undertaking at the moment for both ourselves and some of our clients: Refresh your logo - visual branding is often created at the beginning of your business’s life when you’re keen to get something ‘out there’ to get the ball rolling. Several years down the line and you’re still using the same one but times - and your business - have moved on. If you’ve built good brand recognition you won’t want to waste that credibility, trust and awareness so, rather than throwing the baby out with the bathwater and ditching the existing logo, why not go for a refresh?  With a successful logo refresh, you can continue to reap the benefits of the brand awareness and trustworthiness of your ‘old’ logo but demonstrate your currency, dynamism and forward-thinking approach with a new look.    Revisit your website content - like your logo, you may have created your website when you were first looking to tell people about your business, and it’s been left like that for some time. For some of you, a redesign and rebuild may be necessary but an update of images and written content (aka copy) could work in many cases. For example, is your ‘about’ page up to date with any staff featured? Is your portfolio showing your most recent clients and work? Perhaps some of the language you used doesn’t reflect the tone you wish to convey?  Take some time to read through the copy and change the bits that don’t fit with how you now see your business. There may also be references to past promotions or events that have taken place and are no longer relevant. Similarly, perhaps you used stock images at the start but now have (or are in a position to get) images of your actual products or services? Small changes can make big differences to customer and client perception and is great for enhancing your Search Engine Optimisation (SEO). Google especially loves new content and even making slight changes to existing copy will mean that Google improves the ranking of that page.   Update your social bios and headers - In the same way that website content needs to move on to reflect any changes in the business, so too do your social media bio and ‘about’ information. Similarly, you might like to change the header image on your Facebook, Twitter or LinkedIn business page. Perhaps you’re now offering a new service or product that you’d like to highlight? There is also lots of free or good value design software out there that offers exact match templates for specific header sizes to ensure you get the maximum effect. We love Canva (you can check it out here) which is super easy to use.   Icons and thumbnails These are often ignored in design, which is a huge mistake as icons are often the first thing someone sees about you. Does your logo actually work when used in this small format? If not, can you focus on a part of the logo? Can you simplify it in some way? When designing the Seaside Creative branding, we realised that our 5 beach huts would not work across our social media icons so we developed our single beach hut which is now equally recognised along with our main logo.  [caption id="attachment_17281" align="aligncenter" width="600"] Our full Seaside Creative logo (left) and our versatile icon used when a smaller image is needed[/caption]   Consistency across all channels - consistency is a key aim in marketing. You want people to recognise your brand and what it represents easily and quickly. The best way is to keep your branding consistent, that is imagery, tone of voice in your copy, typography (the fonts, colours and sizes you use), any uniforms, signage or livery, customer service, or anything else that represents your business.  This won’t always be possible down to the tiniest details but you can certainly take an overall look at your website, any literature (brochures, adverts, leaflets), your email signature, etc to make sure that each one looks broadly the same. Are you using the most up to date logo? If you’ve chosen to use a certain font, is it the same in your emails, your website, etc? If someone looked at your website, would they know it was the same business as when looking at your brochure or any other aspect of your business?   Remove or update out of date stuff - this ties in with the previous point as it’s very easy to change logos, a point of contact, or a page on your website, without ensuring that it’s been updated everywhere it needs to be. Did you pin a post to the top of your Facebook page when you had a promo on and have left it there months after? Perhaps you’ve got printed literature featuring old price lists? Save yourself awkward moments by making it a regular task to check everything is current. Customers and clients will either be confused by out of date information - creating more work for you when they contact you about it - or get the impression of an inactive, stagnant business and this won’t help you win new customers.   Set aside a morning or one day to take a look at each of these ideas - in fact, some may be achieved alongside each other. If there’s anything you’ve got questions about do get in touch.    If you decide you need expert help - perhaps with your copywriting, new images or a branding refresh - do get in touch with us. We’re here to help....

We have been taking pictures and filming all over the place this month. We have been in fields, at schools, in rooms full of people and even inside metal containers - yep we get all the glamorous locations! It doesn't matter where we are or what we take pictures of, there are some factors that we always consider and we thought you'd like to know some of them: Think about your framing.  Landscape (or view), Portrait (or upright) or now, if you're an Instagramer, square. We see so many people using their smartphone camera in the upright mode in situations landscape would work better. Upright photography Or does the landscape work better? Think about photo bombers Taking group photos can throw up a lot of small issues, most of which can be rectified before the image is taken. However; photo bombing is one that gets noticed in the post production stage.   Innocent group photo Or is it? Think about the exposure   OK, most smartphones have an auto exposure mode, which means users don't get much of a chance to alter the settings. What's important in this photograph, the corridor? or the light through the window? Try taping the screen to the area in the frame that matters most.   The dark area or the light area and the camera will usually readjust the exposure to where you have just touched.  With newer smartphones, there is a setting known as HDR - High Dynamic Range where the camera will try to blend the high lights (white areas) and low lights (the dark areas) to create a more even exposure. The cloister corridor leading from the dining room to the school building of Lancing College.   Think about how the image will be cropped, if at all Cropping the images can be a good idea to create impact and cut the clutter from an image. Going back to the first photograph and editing the image to square can be good.  There are loads of apps to use if your smartphone doesn't do what you want it to do with the photo.  One particular favourite of ours is SnapSeed (now taken over by Google and is available for both Android and iPhone).  This enables users to enhance photos and apply digital filters.   Think about if text will be over the image Text over the image is a popular for business -  it's gets the message across very quickly.  Snapseed has a good range of text overlays otherwise another useful app for this is Over  - Fast and effective with some simple templates to use.   If you want help with your photography and post capture work, we regularly run training courses in conjunction with the Worthing and Adur Chamber of Commerce. Check out what's coming up soon on their website. We'll also include details in our monthly newsletter which you can sign up for here. Alternatively, you can contact us to see how we can help you today....