YouTube Is Changing!

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YouTube Is Changing!

This week YouTube made an announcement that could have far-reaching consequences for creators.

We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far:

Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers.
Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators.

The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue. 

Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform. 

After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday. 

From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA)

YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids.

YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’.

How does this impact us?

As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations.

For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page.
If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch – we’d be happy to help!

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