Video Marketing Tag

Did you know video marketing has been around for over 30 years? These days, video is constantly consumed and appears on almost every platform online. Social media is dominated by video content - in fact, Facebook has 8 billion video views per day on its platform.  With most people now owning smartphones, it is even easier to produce video content to engage a potential audience. But why should your business use video marketing in 2020? Martin Bloomfield, Director of our visual team, has put together his top 5 reasons why your business should be including video marketing in its marketing strategy. #1: Your brain can process visuals much quicker than it can text.  According to the Visual Teaching Alliance, 90% of the total information transmitted to your brain is visual. Not only that, your brain can process visual information 60,000 times faster than text. In terms of marketing, that means that your message would get processed by the consumer’s brain 60,000 times quicker than if you’d written it out. #2: Capture viewers’ interest Video content is a lot more eye-catching than any other type of content and is more likely to hold a consumer’s attention. Why not try a short video on the homepage of your website to keep those bounce rates low and summarise what your business is about? #3: Video allows information to be condensed This one is especially important if improving your social media engagement is on the top of your to-do list this year. Content that is long enough to maintain viewers' attention but short enough to leave them wanting more is the perfect mix for social media success - 30-90 seconds at the most! #4: Videos make great storytellers Have you got a great case study you want to shout about? Do it with video. Conveying information with video allows people to easily understand your message. #5: Videos get 1,200% more shares than text and images combined.  This one is a bit of a no-brainer. It is a hard statistic to believe, especially when only a couple of years ago it was all about graphics. Video has returned as the best way to drive engagement on social media platforms and your business needs to utilise this opportunity to reach and engage potential customers.   Don’t forget that your business could start reaping the benefits of video marketing almost instantly with the use of your smartphone. Two social media and video experts at Seaside Creative, Martin and Alison, are going to be running a training session on how to Shoot, Edit and Upload video content from your smartphone.  If you need support with your video marketing contact us today to find out how we can help you....

This week YouTube made an announcement that could have far-reaching consequences for creators. We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far: Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers. Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators. The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue.  Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform.  After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday.  From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA).  YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids. YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’. How does this impact us? As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations. For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page. If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch - we’d be happy to help!...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content: In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. ...