Video Marketing Tag

Anyone can start filming their own videos for their business’ video marketing plan.  Especially now that most people own a smartphone which is capable of shooting video in high definition. There are a few things to bear in mind when filming on your smartphone; which is why our Director and videographer, Martin Bloomfield, has compiled his top ten tips to shooting the perfect video on your smartphone. #1: Shoot the video horizontal, not upright That is unless you’re shooting a vertical video, of course! Filming a video in horizontal (landscape) means that it is likely to fit more formats. Not only this, filming this way can mean that the overall quality of the video is better as less light is being captured in the frame, meaning the subject being filmed is not washed-out. #2: Think about how much you’re moving the camera It is important to keep the camera as still as possible when shooting video to ensure the video is as clear as it can be.  If you struggle with keeping the camera still you could try using a tripod or another accessory such as a stabiliser gimbal. #3: Make the light work for you Although professional light can be used, natural lighting can be just as good. Ensuring the camera is placed in front of the window so that the light comes in from behind it is a great starting point to making the lighting work for you.  #4: Manually set exposure and focus Smartphones are designed to be ready to go at a click of a button; which is why they will automatically adjust their setting to try to give you the best picture. The problem with this is that the smartphone camera continually adjusts to the lighting conditions it is in. Therefore;  when you ‘re in a dark area and move to a lighter area, the smartphone camera will suddenly become really dark to try to compensate for the huge amount of light. If exposure and focus is set manually, this will not happen as the camera will stay on the same settings; regardless of lighting conditions.You can also adjust light settings when editing your video. #5: Try to avoid using the digital zoom facility The issue with digital zoom is that it simply magnifies the image that the camera is already capturing. What this means is that your video will become pixelated and not clear. If zooming in is something you think you’ll need for your video, there are clip-on lenses available for smartphones which should improve the zoom. #6: Ensure the audio quality is good Although it is an invisible component, having bad sound can actually turn consumers away from your video. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality.  #7: Consider using accessories to boost video quality Smartphone video quality is already really good, but there are a few things that can be used to further improve the overall quality of your video. Such as the external microphones mentioned in the top tip above. There are also tripods and stabiliser gimbals that can be used to assist camera operators with getting a straight shot.  #8: Know your limits and those of your equipment Smartphones are great handheld tools to kickstart your video marketing efforts, but don’t push the capabilities of it. Even though they are highly adaptive, most smartphone cameras don’t work very well in low light and their built-in microphones also don’t perform well in noisy places; such as in a  shopping mall or other public area.  There are only a certain amount of things that can be controlled; for example,, if you wanted to control your depth of field you’d need a proper camera. If your video needs more professional elements, we’d be happy to help you. Get in touch with us here. #9: Focus on one key point Following on from knowing the smartphone camera’s capabilities, don’t over complicate the video idea. Not only can a complex structure take away from the point you’re trying to make, it can also make the video too long. The length of the video you create can have a huge impact on how engaged your consumers are when watching it. Video expert Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #10: Mix it up Following on from the last top tip, adding different shots into your video can help keep your audience engaged in the video. Simple things such as including an image of what someone is talking about, or having the video shot at different angles can really help to break up the video.You will of course need to edit various shots together to make the finished article. Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media – we’d love to see you there. If you can't make that, but would like to receive updates on useful tips and marketing advice, sign up for our newsletter....

Did you know that 54% of consumers want to see more video content from a brand or business they support?  Not only is video marketing something that your customers want, it is also one of the best ways to increase brand awareness. A study conducted by Optinmonster in 2019 revealed that video marketers achieve a 54% increase in brand awareness.   Martin Bloomfield, Director and Videographer at Seaside Creative, gave a talk at a Worthing Business Circle breakfast meeting recently and he covered his top 5 things to consider before filming a video.   So here they are, in written form: #1: How long do you want the video to be? This may seem like an obvious thing to consider, but it is important to understand the impact the length of a video can have on consumers. It is a well-known fact that our attention spans have only decreased over the years. Which means that the length of the video you create can have a huge impact on how engaged your consumers are when watching it. In fact, before even clicking play, consumers decide whether to watch your video or not based on how long it is.  Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #2: What is the point in the video? Make sure that you have a clear idea as to what the point of the video is. There’s not much point in creating a video just for the sake of making a video. Be clear on what the message is that you want to get across and how you’re going to do it. Creating a storyboard is a great way to plan the video before shooting it. #3: How good is the lighting? A phrase that is often thrown around by beauty gurus, but they do have a point! Making sure the location you’re filming in has good lighting is very important. Although Martin has plenty of different professional lights, sometimes all he needs is a good window to set the camera in front of. Using natural light is an affordable way to light up the filming area. #4: Is the sound clear? It is always a good idea to test the sound quality that the video is going to have before filming it. Although it is an invisible component, having bad sound can actually cause consumers to not watch your video. Therefore; it is a very important aspect to consider. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality. Martin has a variety of external microphones that can be plugged into most cameras or smartphones that he is willing to share - just ask! [caption id="attachment_16875" align="alignleft" width="300"] Here's a smartphone with an external microphone and mini tripod attached to improve the video quality.[/caption] #5: If you’re using your smartphone, consider accessories that can enhance the phone’s performance Most people own a smartphone that is capable of shooting video in high definition which is good enough for websites and social media. However; there are accessories that can be used to further improve the quality of filming. Such as the external microphones mentioned in the top tip above. There are also tripods and stabilisers that can be used to assist camera operators with getting a straight shot. Just like the microphones, Martin has plenty of accessories available to borrow - just ask! Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media - we’d love to see you there....

Did you know video marketing has been around for over 30 years? These days, video is constantly consumed and appears on almost every platform online. Social media is dominated by video content - in fact, Facebook has 8 billion video views per day on its platform.  With most people now owning smartphones, it is even easier to produce video content to engage a potential audience. But why should your business use video marketing in 2020? Martin Bloomfield, Director of our visual team, has put together his top 5 reasons why your business should be including video marketing in its marketing strategy. #1: Your brain can process visuals much quicker than it can text.  According to the Visual Teaching Alliance, 90% of the total information transmitted to your brain is visual. Not only that, your brain can process visual information 60,000 times faster than text. In terms of marketing, that means that your message would get processed by the consumer’s brain 60,000 times quicker than if you’d written it out. #2: Capture viewers’ interest Video content is a lot more eye-catching than any other type of content and is more likely to hold a consumer’s attention. Why not try a short video on the homepage of your website to keep those bounce rates low and summarise what your business is about? #3: Video allows information to be condensed This one is especially important if improving your social media engagement is on the top of your to-do list this year. Content that is long enough to maintain viewers' attention but short enough to leave them wanting more is the perfect mix for social media success - 30-90 seconds at the most! #4: Videos make great storytellers Have you got a great case study you want to shout about? Do it with video. Conveying information with video allows people to easily understand your message. #5: Videos get 1,200% more shares than text and images combined.  This one is a bit of a no-brainer. It is a hard statistic to believe, especially when only a couple of years ago it was all about graphics. Video has returned as the best way to drive engagement on social media platforms and your business needs to utilise this opportunity to reach and engage potential customers.   Don’t forget that your business could start reaping the benefits of video marketing almost instantly with the use of your smartphone. Two social media and video experts at Seaside Creative, Martin and Alison, are going to be running a training session on how to Shoot, Edit and Upload video content from your smartphone.  If you need support with your video marketing contact us today to find out how we can help you. We also send out useful advice and tips in our newsletter; sign up for it here and start receiving our informative monthly missives....

This week YouTube made an announcement that could have far-reaching consequences for creators. We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far: Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers. Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators. The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue.  Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform.  After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday.  From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA).  YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids. YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’. How does this impact us? As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations. For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page. If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch - we’d be happy to help! We include useful information and updates like this in our monthly newsletter so sign up now so you don't miss out!...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content:   In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. You can also sign up to our newsletter so that'll get updates on the new blog posts we add, giving you helpful advice and pointers like this one!   ...