04 Mar The Top 5 Things To Consider Before Filming A Video
Not only is video marketing something that your customers want, it is also one of the best ways to increase brand awareness. A study conducted by Optinmonster in 2019 revealed that video marketers achieve a 54% increase in brand awareness.
Martin Bloomfield, Director and Videographer at Seaside Creative, gave a talk at a Worthing Business Circle breakfast meeting recently and he covered his top 5 things to consider before filming a video.
So here they are, in written form:
#1: How long do you want the video to be?
This may seem like an obvious thing to consider, but it is important to understand the impact the length of a video can have on consumers. It is a well-known fact that our attention spans have only decreased over the years. Which means that the length of the video you create can have a huge impact on how engaged your consumers are when watching it. In fact, before even clicking play, consumers decide whether to watch your video or not based on how long it is.
Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged.
#2: What is the point in the video?
Make sure that you have a clear idea as to what the point of the video is. There’s not much point in creating a video just for the sake of making a video. Be clear on what the message is that you want to get across and how you’re going to do it. Creating a storyboard is a great way to plan the video before shooting it.
#3: How good is the lighting?
A phrase that is often thrown around by beauty gurus, but they do have a point! Making sure the location you’re filming in has good lighting is very important. Although Martin has plenty of different professional lights, sometimes all he needs is a good window to set the camera in front of. Using natural light is an affordable way to light up the filming area.
#4: Is the sound clear?
It is always a good idea to test the sound quality that the video is going to have before filming it. Although it is an invisible component, having bad sound can actually cause consumers to not watch your video. Therefore; it is a very important aspect to consider. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality. Martin has a variety of external microphones that can be plugged into most cameras or smartphones that he is willing to share – just ask!
#5: If you’re using your smartphone, consider accessories that can enhance the phone’s performance
Most people own a smartphone that is capable of shooting video in high definition which is good enough for websites and social media. However; there are accessories that can be used to further improve the quality of filming. Such as the external microphones mentioned in the top tip above. There are also tripods and stabilisers that can be used to assist camera operators with getting a straight shot. Just like the microphones, Martin has plenty of accessories available to borrow – just ask!
Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media – we’d love to see you there.