digital marketing Tag

With many companies furloughing marketing teams and creative staff recently, or - let's face it - just having more to think about than the next social media post, we’ve noticed a lot of company feeds going dormant over the last couple of months.  If you’ve been either unable to manage your social media recently or have been concerned about saying the wrong thing, it’s never too late to get started (or re-started!).  For all of us, community has become even more important. We’re all going through this unusual experience, albeit in different ways. People still want to feel connected to their communities - whether family, geography, work/education or interest-based - and social media is certainly one way to achieve this. Think about what’s important to your audience (or community). As with any topical social media content, what you post should be in line with your company’s values and relevant to your business too. It’s imperative that whatever you say does need to be of interest to your audience. We know things are probably tough for your business at the moment but your audience doesn’t need to know that. Think about how you can provide a useful service to your customers rather than go in for the sell. This may not literally be a service you provide but something that gives your customers a happy feeling.  Try to focus on positive (but not smug) news. If you’ve been able to work with someone to help another person or set of people out, that’s great. Let people know. Now is a time to celebrate good news but also be mindful that there are lots of not-great things happening too. You don’t want to be rubbing people’s noses in it. Remain human and approachable. We’re talking social media here, folks. Don’t copy and paste your corporate statement. Imagine you’re delivering this information face-to-face; how would you say it to someone who was sat in front of you?  Be clear. Ensure you use easy-to-understand language and are clear in your meaning (ok:  this one applies all the time!). Do think about what you’re posting. Take a few minutes to go through any messages that may have been scheduled earlier this year to make sure they’re still appropriate. With changes to what we’re allowed to do happening on a weekly basis, you’ll need to keep an ongoing eye on your planned content. Avoid giving your opinion. Whether on the latest government advice, statistics or on how others have behaved (except when it’s something clearly good. See above point about good news!). Opinions can be polarising. Sometimes this is good (for example if you’re looking for feedback on a new product or service), but you don’t want to risk offending or alienating people. We’re trying to build relationships and a positive brand experience here, not irritate and anger people! Online presence for many businesses has been moved up a level during the Covid-19 crisis. While you may not have the time or budget to be proactively marketing your business at the moment, it is essential that you do use your online channels to interact with your customers. That means keeping on top of all messages, posts or tweets, and answering questions and enquiries quickly and fully. Whatever your ability to manage your social media right now, do make sure you have made it clear what is happening with your business. Are you still operating? If so, what sort of service can people expect? Leave it at that, and update as and when the situation changes.   If you feel like you’re missing a trick on social media, and want a dynamic online presence for your business, talk to us. We have a variety of flexible ways we can manage social media for you, depending on your aims, audiences and budget.  We can even train your in-house team too. If you'd like to receive our newsletter, click here to sign up. It's full of useful information like this blog post and if it's not your cup of tea you can unsubscribe at any time. ...

In these times of uncertainty, when many people are working from home and events are being cancelled, networking clubs are being ill-attended and meetings postponed. Many questions arise, the main one being, ‘what does this all mean for my business?’ Here at Seaside Creative, we have a strong belief in the phrase ‘every cloud has a silver lining’. So we asked ourselves ‘what are the positives to the situation and could there even be opportunities?  At this time, there could potentially be more traffic to your website and social media than ever, as people are spending more and more time online. Make sure you make the most of this increased traffic by ensuring your online channels are at their best. That way, the connection between your business and potential customers is still high. Now would be a great opportunity to boost your digital efforts. There have been studies that date back to almost a century ago which point out the advantages of maintaining or even increasing marketing budgets during a weaker economy. We understand that while this isn’t quite a weak economy scenario, it is a time of crisis and it is important to advertise throughout good and bad times. Social media is one of the first places potential customers go to see updates about a business, in fact, 66% of Facebook users say they Like or Follow a brand on the platform.  Therefore; having an engaging social feed can allow potential customers to feel a connection with you, even if all of your employees are working from home. Another great way to keep potential customers engaged for longer is with video. Ensuring video content is engaging and informative allows people to still interact with your business and learn about what you can offer them - even if they are working from home. From an employers’ point of view, not having team members in the office does not need to mean that there is a lack of communication between them. There are plenty of online services which allow users to be in contact. Why not try video calling each other on Skype? If video calling isn’t for you there are plenty of collaborative tools which allow teams to work together in a virtual space; such as Slack. There are lots of ways communication can continue even when people are not physically together; which includes keeping in touch with potential customers.  If you have a strong presence online, connection will not be lost between your business and potential customers. So if you’re in need of help with your online marketing strategy, get in touch with us today. We’d love to help you keep in front of the people who matter - whether offline or online! If you're not quite ready to call us, why not sign up for our newsletter? It's full of useful information and will remind you to contact us when the time is right!...

Did you know that 54% of consumers want to see more video content from a brand or business they support?  Not only is video marketing something that your customers want, it is also one of the best ways to increase brand awareness. A study conducted by Optinmonster in 2019 revealed that video marketers achieve a 54% increase in brand awareness.   Martin Bloomfield, Director and Videographer at Seaside Creative, gave a talk at a Worthing Business Circle breakfast meeting recently and he covered his top 5 things to consider before filming a video.   So here they are, in written form: #1: How long do you want the video to be? This may seem like an obvious thing to consider, but it is important to understand the impact the length of a video can have on consumers. It is a well-known fact that our attention spans have only decreased over the years. Which means that the length of the video you create can have a huge impact on how engaged your consumers are when watching it. In fact, before even clicking play, consumers decide whether to watch your video or not based on how long it is.  Martin says the optimal length of a short video is about 90 seconds to ensure consumers not only play the video, but also stay engaged. #2: What is the point in the video? Make sure that you have a clear idea as to what the point of the video is. There’s not much point in creating a video just for the sake of making a video. Be clear on what the message is that you want to get across and how you’re going to do it. Creating a storyboard is a great way to plan the video before shooting it. #3: How good is the lighting? A phrase that is often thrown around by beauty gurus, but they do have a point! Making sure the location you’re filming in has good lighting is very important. Although Martin has plenty of different professional lights, sometimes all he needs is a good window to set the camera in front of. Using natural light is an affordable way to light up the filming area. #4: Is the sound clear? It is always a good idea to test the sound quality that the video is going to have before filming it. Although it is an invisible component, having bad sound can actually cause consumers to not watch your video. Therefore; it is a very important aspect to consider. If you’re worried about the quality of the sound from a built-in microphone, having an external one should improve the quality. Martin has a variety of external microphones that can be plugged into most cameras or smartphones that he is willing to share - just ask! [caption id="attachment_16875" align="alignleft" width="300"] Here's a smartphone with an external microphone and mini tripod attached to improve the video quality.[/caption] #5: If you’re using your smartphone, consider accessories that can enhance the phone’s performance Most people own a smartphone that is capable of shooting video in high definition which is good enough for websites and social media. However; there are accessories that can be used to further improve the quality of filming. Such as the external microphones mentioned in the top tip above. There are also tripods and stabilisers that can be used to assist camera operators with getting a straight shot. Just like the microphones, Martin has plenty of accessories available to borrow - just ask! Hopefully, those top tips have given you food for thought. If you’re in need of more support, both Martin and Alison, our social media expert, are running a WiseUp2 training session on how to shoot, edit and upload to social media - we’d love to see you there....

Our Top 4 Things To Do In 2020 To Make Your Digital Marketing More Successful It’s 2020! Whether you’ve just started your own business, or you’re brushing up on your marketing skills we thought we’d collate our top four digital marketing tips to help make your 2020 successful. There are so many different areas of digital marketing; which is why we’ve chosen four top tips - one for each main area of digital marketing. Social media, email marketing, pay per click advertising (PPC) and, of course, search engine optimisation (SEO). So let’s get started… Social media: Be consistent This might sound a little obvious, but we see businesses posting inconsistently all too often. Note how we’ve said ‘consistent’ and not ‘constant’? Although posting frequently is important, making sure the content goes out consistently is key. Ensuring you post on certain days every week will not only allow you to get into a routine, it’ll also mean your followers will know when to expect content. Whether you want to post twice a day, twice a week or twice a month, make sure you stick to it!   Email Marketing: Segment your mailing list If you’ve got a small mailing list at the moment, segmenting your list may be difficult. But once you start to grow your list you’ll start to notice trends. These trends can then be organised into segments so that you can send targeted emails. For example; if you send out an email to all of your subscribers promoting a new bag you’re selling, put a link to the bag in the email. The people that click on the link can be segmented into a separate list which means you can then re-target the people that were interested. There are so many ways you can target consumers using email marketing, segmenting your mailing list is a good place to start!   Pay Per Click Advertising: Target your campaigns effectively  Although most people do target their campaigns, not many realise the extent to which this can be done. Targeting tools are now very precise, not only based on past internet activity but also geographical location. In some instances, the targeting tools will allow you to use micro-geographical focus to really hone in on the consumers you want to view your advertisement. Ensuring your campaigns are targeted correctly will ensure that the right consumers are seeing your advertisements. In turn, this should generate more successful analytics and increased Return On Investment (ROI).   Search Engine Optimisation: ensure your business photos have ALT text SEO has a huge stigma for being something that not everyone can do and a task only fit for a professional. But the fact is, anyone can do SEO; it is not about striving for unrealistic results. More about making small changes to the content that you upload online - whether on your website, on social media, on a blog etc. Small changes have a huge impact on how highly your website or business is ranked in the magical search engine algorithm.    One of the smallest alterations that can make a huge difference is ensuring your business photos have ALT text. Usually found in the image settings, ALT text is primarily used for text-speech systems to describe the photo. For example; if you uploaded a photo of a black Labrador, you should include ALT text that states, ‘Image of a black Labrador’. ALT text can also be very useful for SEO; by adding ALT text you are allowing search engines to know what the image is and so they can flag the photo as relevant where appropriate to the user. But how does that boost SEO of my business? - Include your business name within the ALT text of a photo. Having that photo optimised means there is more content online which is relevant to your business name. The more content a search engine can find about the business, generally, the higher it will rank it. Having optimised photos will improve your website as a whole and improve user experience (UX)!   So you see, small changes to any area of your digital marketing strategy can greatly impact your results.  If you’re looking to get professional help with your business’ online presence please contact us on 01903 686858 or drop us an email. We also send out a monthly newsletter so if you're keen to have all sorts of useful marketing advice delivered direct to your inbox, sign up here....