Seaside Creative Tag

We've met Martin and Alison, and now is the time to meet Kelly, co-founder and director of Seaside Creative and all-round PR and marketing expert. What do you do at Seaside Creative?  I’m a joint Director in the company and head up the Content and PR side of the business. Have you always worked in this type of business? Well, I had a Saturday job working in a specialist tobacconist when I was a teenager (hated selling cigarettes but loved weighing out the black forest pipe tobacco) and then I worked in a dementia care home while I was at university studying PR and English Literature (I could tell you some stories!). I got a job in PR almost as soon as I finished my degree, which then led to roles at full service marketing agencies and I’ve not looked back! Do you have any workplace rituals?  Not really, I think I’m fairly laid back when it comes to that sort of thing. Although I'm not sure the rest of the team would agree! Tell us an interesting but little known fact about you…  Quite a few people know that I sing and that I played rugby at a high level for a few years, but not many know that I’ve done what was then the highest bungee jump in the world when I travelled round New Zealand in 2001. You have to get a cable car out to the pod that’s suspended between two cliffs 134m above the river Nevis and jump from that. You freefall for 8.5 seconds. Yes it was scary!  [caption id="attachment_17273" align="aligncenter" width="219"] We do not want this to be our next team building exercise![/caption] Where do you see yourself in five years time?  If you’d asked me this a few months ago I would have said working with a larger team at Seaside Creative. However, the way 2020 has gone so far I’m just grateful we’re still here! I think it’s good to have plans and goals as they give you something to work for, but I don’t like to make them too rigid as it can just lead to disappointment. Have you read anything good recently, whether for fun, work or both? I’ve been reading The Testaments by Margaret Atwood; I’ve read many of her books and love her portrayal of women, especially when I was a teenager. She is an amazing role model of our time. I want to read Difficult Women by Helen Lewis too. I’m pleased to say that I’ve been described as one myself quite a few times during my working life so I’d like to find out more about my role-models! What’s your greatest achievement, whether at work or personally?  That’s a hard one! Personally I am super proud of my kids and the people they are becoming. Being a parent is tough sometimes, but there’s no feeling like the pride you have in your own children.  Work-wise I suppose I’ve achieved lots of things over the years. I wrote an article in a charity newsletter I ran that secured a donation of £100,000, which was pretty amazing. In recent years I’ve been really proud of my track record of helping clients to win business awards; I’ve helped to win over a dozen in the last few years,  across many different categories too. I’m also proud to have been running a small business for nearly 10 years now - it’s been a rollercoaster ride sometimes but we’re still hanging on! If you could invite four guests for a long lunch, who would you invite and why? Where do you go for your lunch? Only four? Hmmm, well maybe Dave Grohl because I bet he’s got some stories to tell. I love the Foo Fighters and he just seems like a really nice bloke - plus he can bring his guitar. I’d invite my Grandad Bill Beer (real name!) as I never met him and those I know who knew him tell me how lovely he was. Then perhaps a historical figure like Margaret D’Anjou. The Wars of the Roses is a fascinating period in history and she had to be an amazingly strong woman to do all the things she did during that time. Finally, I’d invite Joan Rivers. She would keep us all in our place and tell us to dress better and we would cry laughing listening to her do it - well maybe Margaret D’Anjou wouldn’t, who knows what Joan Rivers would say about her medieval outfit… I think I’d have lunch in the tiny restaurant I went to once in the beautiful old town of Taormina in Sicily. The food was delicious and we could sit on the terrace and overlook Mount Etna and the Roman Amphitheatre with the Mediterranean sea in the background - just breathtaking. If you could be transported to anywhere right now, where would it be (and without any quarantine restrictions!)? I have travelled a bit but there are lots of places I’ve not been to that I’d love to visit. I watched a programme about the forests of Cuba recently where the presenter visited the home of the world’s tiniest bird - the Bee Hummingbird. We saw it feed and build a nest the size of an eggcup. I’d love to see that for real. Thanks Kelly! We're all sitting here thinking how bonkers you'd have to be to do that bungee jump! Perhaps we'll stick to a nice nature holiday in Cuba instead...

Mark is not only a client of ours but also a fellow Worthing and Adur Chamber of Commerce member, so we're often found together at networking events or committee meetings! Despite having spent many hours in shared company, there's still things we've learned about Mark from his Client Chat answers below...

Welcome to the newest instalment of our interviews with the team here at Seaside Creative. Next up is Alison who may not be the newest member of the team but is certainly the youngest! Name:  Alison Thomas What do you do at Seaside Creative?  I am a marketing assistant specialising in Digital Marketing. I look after the social media accounts for our clients as well as email campaigns. Sometimes I help with other things too; such as writing press releases and providing website support. Have you always worked in this type of business? If not, what else have you done?  No, this is my first marketing role. Prior to this I worked in retail which I am still doing now especially during this time when supermarkets need extra people to help the running of the shop. Most of my time at the moment is spent on the front door and making sure there are a limited number of customers in the store.  Do you have any workplace rituals?  Not particularly. I'm probably most known for changing my desk around a lot as I like to change things up a bit every now and then! Tell us an interesting but little known fact about you...

Name:  Martin Bloomfield What do you do at Seaside Creative? Make tea and be annoying?  Ok, I head up the visual content side of the team.  Having had many years in photography and, more recently, video production I still enjoy getting a buzz out of taking a photo or shooting a video.  I also get to work with a bunch of associates who have complementary skills, like drone photography, corporate video production, sound engineers etc.  I also manage and develop websites, working again with some very clever techy people for the more advanced sites our clients have asked for. Have you always worked in this type of business?  If not, what else have you done?  No, prior to setting up Seaside Creative with Kelly, I had my own business Bloomfield Digital, offering mainly photography and video.  In 2014 we became Google Certified Street View Photographers producing quality 360 degree virtual tours of business premises across the South East of England.  We started to do websites as clients liked the convenience and support we gave, along with running social media accounts.  Our expertise in visual content certainly does help with creating content. In 2016 Bloomfield Digital won the Adur and Worthing Small Business Award which just blew me away.  We faced a lot of competition with over 14 other businesses, some of which were quite established.  This gave me a massive boost of confidence to leave my home office and move into a shared studio space on Lancing Business Park.  Prior to Bloomfield Digital I worked for a short while at the Home Office as a specialist advisor for forensic science quality standards. I worked with Police Forces across the UK to gain UKCAS accreditation.  In 2012 I was made redundant from Sussex Police when the Scientific Support Branch merged with Surrey Police’s branch.  I had worked my way up to being Head of Imaging and Crime Lab at Sussex.  I worked with 16 very skilled and talented people using the latest forensic techniques from Lasers, Quasers, alternative light sources, to using cyanoacrylate (superglue to you and me), DFO, Vacuum Metal Deposition (VMD) using gold and zinc, Ninhydrin etc, for finding fingerprints and other forensic evidence on all types of surfaces that might have been handled by suspects and offenders of crime.  We used liquid latex to remove soot from fire scenes (to see if there was any types of evidence on the walls beneath) to using liquid nitrogen to freeze split number plates again for fingerprint evidence.  I had the best trained and equipped lab in the South East of England.    Do you have any workplace rituals? When I started my career with Sussex Police (1987) I was a photographic technician. In those days we had to handle some pretty smelly and dangerous chemicals to develop films and process photo paper. So every day the photographic team of eight would take a break at 10am and 3pm for coffee and tea.  Coffee in the morning and tea in the afternoon, quite often with a biscuit or cake.  Still can’t get out of the habit…  Tell us an interesting but little known fact about you.  I feature in two of the Peter James Roy Grace novels.  Peter came to visit the team and I showed him around the lab facilities and a few of the techniques we used for detecting fingerprints and other forensic evidence.  The VMD technique is good on surfaces that may have been wet and Peter subsequently used this in a story line of a submerged outboard motor.  First I was Mike Bloomfield and then in the second book I was Martin Bloomfield.   Where do you see yourself in five years time?  Good question!  I find my aspirations change on a yearly basis. A week before Covid hit the UK we were just about to put our house on the market; we had chosen and spoken to the estate agents about a live date.  This has now been shelved for at least a year to see how the market pans out.  I must admit I don’t plan that far ahead in life, I take life a year at a time.  It would be great to see Seaside Creative thrive and grow.  Have you read anything good recently, whether for fun, work or both?   I do have a stack of books on my bedside cabinet.  Currently there are four: The Miracle Morning by Hal Elrod, recommended by Gillian Fielding (Secret Millionaire and patron of the Worthing and Adur Chamber of Commerce)  Six habits that will transform your life before 8am. In fact my copy appeared courtesy of my youngest son, who’d bought it for his own development.   I’m definitely not an early riser, so this will be quite a challenge!         Make the most of your time on Earth  Rough Guide 1000 Ultimate Travel Experiences.  I always enjoy a good travel guide.  I have the whole collection of Michael Palin travels. This is one of those to dip and out of.       Brain Rules for Aging Well by John Medina - my wife Alison bought this for me at Christmas… no comment...

If everyone in Lancing (approx. 20,000 people) spent £5 with a local business, that would equate to £100,000 being put into the local business economy. Putting smiles on small business owners’ faces and making their Christmas that little bit brighter. We’re all guilty of spending our hard earned money at bigger shops which seem to offer better deals and more choice. But what about the small businesses in your local area. How can you support them this Christmas? Everyone can appreciate that money can be tight in the Christmas season and so spending money with your local small businesses may not be possible. That’s why we’ve composed our top three ways to support a small local business online for this Small Business Saturday (7th December). Shout them out on social media Most of us are aware of just how important a business’ online presence is. Just by writing a social media post about the business you want to support can boost that presence for them.  Write a review for them Following on from the online presence boosting, boost their online reputation by writing them a review. Online reviews play a crucial part in the customer journey. In fact, online reviews impact 67% of consumers’ purchase decisions! Post a photo of the business on Google Research shows that adding photos to a Google My Business listing boosts the customer actions taken. More people request directions, call the business and visit their website.  If you could do just one of these things for a small local business in your area, it’ll make a world of difference to them - trust us! We work with a  number of small businesses who get positively impacted by small online gestures.  If you're a small local business looking for help and advice with your marketing, we'd be happy to talk to you! Drop us a line for an informal chat. If you'd like our monthly newsletter packed with useful tips and advice on all things marketing, leave us your email address here and we'll do the rest....

This week YouTube made an announcement that could have far-reaching consequences for creators. We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far: Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers. Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators. The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue.  Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform.  After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday.  From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA).  YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids. YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’. How does this impact us? As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations. For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page. If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch - we’d be happy to help! We include useful information and updates like this in our monthly newsletter so sign up now so you don't miss out!...

Having a lot of knowledge in our field is great for us, but it feels even better to share that knowledge. This is exactly what we’ve been doing recently, working with both Worthing and Adur Chamber of Commerce as well as businesses to run training sessions. Worthing and Adur Chamber of Commerce offers training sessions led by local experts called ‘WiseUp2’ sessions. Both of our Directors have offered up their own expertise on many occasions through running their own WiseUp2 sessions. In fact, Kelly has one coming up soon!  Seaside Creative offers a complete service to its clients, so whether you need help with writing, websites, digital marketing or photography and video, our team have the expertise. Which is why the sessions that we run for the Chamber are so diverse. The approach we take with our training sessions is often hands on, we love to get the people attending interacting and trying out the skills they are learning right there and then.  Recently, our Director Martin Bloomfield took along a selection of his recording equipment to a WiseUp2 training session he was running on how to use smartphones to create video for social media. Having the equipment there allowed people to try it out for themselves. By the end of the session everyone had the opportunity to get a hands on learning experience.  Within the last week, Kelly and Alison have been delivering training sessions to a local organisation that wanted to train its staff in social media marketing. This was a great opportunity for Alison, our digital marketing assistant, to share her expert Instagram knowledge and get to grips with running a training session.  Even though we love to share our knowledge, we also need to brush up on our own skills from time to time. At Seaside Creative, we often attend training sessions ourselves and become students again! We never shy away from learning a new skill, or brushing up on a current one - #NeverStopLearning! If you’re looking for training across any marketing sphere of expertise, we can most likely cover it. Our sessions are delivered bespoke to clients’ needs. What’s your marketing pain point? Let us help get rid of it. Contact us today. If you're not quite ready for training or other help just yet you can sign up to our email newsletter so you'll get all our help and advice delivered monthly. ...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content:   In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. You can also sign up to our newsletter so that'll get updates on the new blog posts we add, giving you helpful advice and pointers like this one!   ...

At this time of year it's great to think about others a bit more, especially those who might more help. We've done this at Seaside Creative and we are proud to say that we are now officially recognised as a dementia friendly company by the Alzheimer's Society. This means that each team member has done online learning about dementia, as a company, we have a better understanding of the condition. Although we are only a small company, we feel that is it very important to integrate the dementia friends programme into our staff policy to ensure everyone that works for us, currently and in the future, is dementia friendly. Director, Kelly O’Haire, said, “My very first job was working as a carer in a nursing home and I have since had much personal experience of the condition and how cruel it can be. When I did my own personal ‘Dementia Friends’ training I thought it would be brilliant for the whole company to do it too, so we signed up Seaside Creative to the initiative. We have clients in the care sector and its only right that each team member has an enhanced understanding of the condition and what it can be like for those with it. I am so proud that Seaside Creative is now a dementia friendly organisation and I hope many others see that and sign up too”. Dementia friends is not just about understanding, but also applying that understanding by doing small everyday things that offers help to a sufferer. Just by being more patient with someone or asking if they need any help can mean a great deal, making them feel less alone and isolated from society. Sadly, so many people are impacted by dementia, whether it is themselves or someone they know it is both heartbreaking and still incurable. It is estimated that around 850,000 people in the UK have dementia and that 1 in 3 people will care for someone with it at some point in their lifetime. With such a massive presence in so many people’s lives, it’s important to at least have some understanding of what dementia is and how people in the community can help people suffering with it. Alzheimer’s Society is the UK’s leading dementia charity, not just providing support to people with dementia and their carers, but also investing in research into dementia care, cause, cure and prevention. The dementia friends programme is Alzheimer’s Society’s initiative and has been the biggest one to transform the way the nation thinks, acts and talks about dementia. Becoming a dementia friend is simple, doesn’t take long and means that you’ll have more consideration for dementia sufferers and how to help someone in need. For more information on the dementia friends programme, visit their website, check out their Facebook page or ring the national dementia helpline on 0300 222 11 22. If you'd like to hear from us, you can sign up to our newsletter....