Seaside Creative Tag

If everyone in Lancing (approx. 20,000 people) spent £5 with a local business, that would equate to £100,000 being put into the local business economy. Putting smiles on small business owners’ faces and making their Christmas that little bit brighter. We’re all guilty of spending our hard earned money at bigger shops which seem to offer better deals and more choice. But what about the small businesses in your local area. How can you support them this Christmas? Everyone can appreciate that money can be tight in the Christmas season and so spending money with your local small businesses may not be possible. That’s why we’ve composed our top three ways to support a small local business online for this Small Business Saturday (7th December). Shout them out on social media Most of us are aware of just how important a business’ online presence is. Just by writing a social media post about the business you want to support can boost that presence for them.  Write a review for them Following on from the online presence boosting, boost their online reputation by writing them a review. Online reviews play a crucial part in the customer journey. In fact, online reviews impact 67% of consumers’ purchase decisions! Post a photo of the business on Google Research shows that adding photos to a Google My Business listing boosts the customer actions taken. More people request directions, call the business and visit their website.  If you could do just one of these things for a small local business in your area, it’ll make a world of difference to them - trust us! We work with a  number of small businesses who get positively impacted by small online gestures.  If you're a small local business looking for help and advice with your marketing, we'd be happy to talk to you!...

This week YouTube made an announcement that could have far-reaching consequences for creators. We’re not sure how caught up you are with the ongoing issues; so before we get into what is happening right now, we thought we’d give you a quick overview of the situation so far: Jan 2018: YouTube changed its policy to only allow channels that had a total watch time of 4,000 hours in the past month to be monetised by Google AdSense. There was a lot of backlash from this; from both Youtube creators and their viewers. Feb 2018: YouTube CEO, Susan Wojcicki, said that YouTube will continue to look into the issues surrounding creators’ revenue that is being experienced. Saying that monetisation remains a “pain point” for many creators. The problem with creators’ revenue continued throughout the year with many creators creating videos about the issue.  Jul 2019: Fast forward to July 2019, YouTube CPO, Neal Mohan made comments about YouTube adding more income stream tools on the platform.  After that news in the summer, the ‘YouTube monetisation issue’ has not been mentioned a lot… until yesterday.  From yesterday all creators on the platform have to now state whether their video is ‘made for kids’ or not made for kids. If the creator states it is ‘made for kids’ the video then has to comply with the Children’s Online Privacy Protection Act (COPPA).  YouTube has also stated that, starting from January 2020, they will limit the data they collect on ‘made for kids’ content to comply with the law. That means that they will disable personalised ads on this content; which will have an impact on the revenue for creators making content for kids. YouTube has also said that it is going to be using their machine learning systems to help them find content that is ‘clearly made for kids’; although it advises to ‘not rely on our systems to set content for you’. How does this impact us? As an agency that publishes content on behalf of clients all the time, we need to make sure that any content that we post to YouTube for a client does comply with these new rules. But we also need to make sure that our clients are aware of these changes so that they too comply with YouTube’s new regulations. For more information about whether your YouTube content is ‘made for kids’, visit the YouTube help page. If you’re looking to start a YouTube channel for your business or you need extra support with an existing one, do get in touch - we’d be happy to help!...

Having a lot of knowledge in our field is great for us, but it feels even better to share that knowledge. This is exactly what we’ve been doing recently, working with both Worthing and Adur Chamber of Commerce as well as businesses to run training sessions. Worthing and Adur Chamber of Commerce offers training sessions led by local experts called ‘WiseUp2’ sessions. Both of our Directors have offered up their own expertise on many occasions through running their own WiseUp2 sessions. In fact, Kelly has one coming up soon!  Seaside Creative offers a complete service to its clients, so whether you need help with writing, websites, digital marketing or photography and video, our team have the expertise. Which is why the sessions that we run for the Chamber are so diverse. The approach we take with our training sessions is often hands on, we love to get the people attending interacting and trying out the skills they are learning right there and then.  Recently, our Director Martin Bloomfield took along a selection of his recording equipment to a WiseUp2 training session he was running on how to use smartphones to create video for social media. Having the equipment there allowed people to try it out for themselves. By the end of the session everyone had the opportunity to get a hands on learning experience.  Within the last week, Kelly and Alison have been delivering training sessions to a local organisation that wanted to train its staff in social media marketing. This was a great opportunity for Alison, our digital marketing assistant, to share her expert Instagram knowledge and get to grips with running a training session.  Even though we love to share our knowledge, we also need to brush up on our own skills from time to time. At Seaside Creative, we often attend training sessions ourselves and become students again! We never shy away from learning a new skill, or brushing up on a current one - #NeverStopLearning! If you’re looking for training across any marketing sphere of expertise, we can most likely cover it. Our sessions are delivered bespoke to clients’ needs. What’s your marketing pain point? Let us help get rid of it. Contact us today. ...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content: In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. ...

At this time of year - it's great to think about others a bit more, especially those who might more help. We've done this at Seaside Creative and we are proud to say that we are now officially recognised as a dementia friendly company by the Alzheimer's society. This means that each team member has done online learning about dementia, as a company, we have a better understanding of the condition. Although we are only a small company, we feel that is it very important to integrate the dementia friends programme into our staff policy to ensure everyone that works for us, currently and in the future, is dementia friendly. Director, Kelly O’Haire, said, “My very first job was working as a carer in a nursing home and I have since had much personal experience of the condition and how cruel it can be. When I did my own personal ‘Dementia Friends’ training I thought it would be brilliant for the whole company to do it too, so we signed up Seaside Creative to the initiative. We have clients in the care sector and its only right that each team member has an enhanced understanding of the condition and what it can be like for those with it. I am so proud that Seaside Creative is now a dementia friendly organisation and I hope many others see that and sign up too”. Dementia friends is not just about understanding, but also applying that understanding by doing small everyday things that offers help to a sufferer. Just by being more patient with someone or asking if they need any help can mean a great deal, making them feel less alone and isolated from society. Sadly, so many people are impacted by dementia, whether it is themselves or someone they know it is both heartbreaking and still incurable. It is estimated that around 850,000 people in the UK have dementia and that 1 in 3 people will care for someone with it at some point in their lifetime. With such a massive presence in so many people’s lives, it’s important to at least have some understanding of what dementia is and how people in the community can help people suffering with it. Alzheimer’s society is the UK’s leading dementia charity, not just providing support to people with dementia and their carers, but also investing in research into dementia care, cause, cure and prevention. The dementia friends programme is Alzheimer’s society’s initiative and has been the biggest one to transform the way the nation thinks, acts and talks about dementia. Becoming a dementia friend is simple, doesn’t take long and means that you’ll have more consideration for dementia sufferers and how to help someone in need. For more information on the dementia friends programme, visit their website, check out their Facebook page or ring the national dementia helpline on 0300 222 11 22. ...

Well after just over a 3 month break from college, I am going back. Except this time to a higher education college instead of a sixth form so it’ll be a new experience for me. I’m excited to meet loads of new people who are also on the same course and hopefully share the same passion for the subject. From speaking to my new tutor, I understand that GBMet College has a relaxed approach to delivering the course. Being a more independent learner that appreciates having freedom, this is an approach that I feel will benefit me more. Especially since I am doing a course that I have great ambition to be successful in. The Digital Marketing apprenticeship framework itself has both mandatory and optional units, some based in the workplace and others in the college, which I’ll be keen to utilise to my full advantage by making sure I learn about the key elements that apply to my role at Seaside Creative. During the introductory meeting at my workplace, my new tutor gave me a full folder with all the units within the framework. Many of which interest me and I am looking forward to studying - which is a good start! There are a diverse range of students currently on the apprenticeship scheme, all from completely different companies from website developers to garden tool suppliers. There will be lots of interesting people to meet and talk to regarding their experiences in their work placement- there are two apprentices actually in the same building as me. Many of the people on the course have made more progress than me so this will mean I’ll have the opportunity to seek help from my peers - something that my tutor appears keen for me to do as he has said that he likes to build a sense of community within his classroom.   So what have I been up to? I’ve been getting increasingly involved in the design side of the agency, working with one of our designers to provide a restaurant client with new menu designs for the festive period… yes we really are thinking about Christmas! The process of going from an idea to an actual menu that a restaurant can use is very interesting and all new to me so I am thoroughly enjoying getting involved in this project. Instruction manuals have been at the forefront of our minds this last couple of weeks, with our Director of photography and video, Martin working hard on creating multiple manuals and video tutorials for an outside storage space client. Watching projects like this unfold make me realise that products like manuals also go through an extensive process to make, something I never considered before. Manuals and leaflets are all pieces of print media that many of us just pick up and read without any thought about how they were made or even who made them. Worthing and Adur Chamber of Commerce held a Business Awards talk which myself and Martin attended. It was the first time I had gone along to an event with my camera to snap some photos and actually had someone ask me for my photos and even took our business details down. Working with Seaside Creative means that I get to really look at the production of these kind of products and start appreciating where they are from and the skill that goes into creating them. I’ve kept a weekly development log since my first week at Seaside Creative and I would highly recommend doing that as it really helps you keep track of how much progress you’ve made. Jotting down everything from, a big project you helped with or a small task you completed on your own, means that you can get a holistic view on the progress you’ve made and how much you’ve developed since starting the log. Sometimes the smaller, more seemingly pointless things at the time, become the bigger achievements in the long run and develop into more useful skills later on. I’m excited about the next few weeks and what they hold for me in terms of starting college and progressing even more with my skills and knowledge surrounding  Digital Marketing. Everyday presents new challenges and people to meet so I look forward to the ever-growing experience I am gaining with Seaside Creative.  ...

Well, I’ve been at Seaside Creative for over a month now and I have to say that is feels like yesterday that I walked through the scary double doors of the office building and waited to be interviewed. Now I’m sat at my own desk in that same office building, busy working on various tasks to help the running of multiple clients’ social media pages among other things such as blog writing, database handling and working towards completing my Google Digital Garage course online. Being an apprentice in a small, fast growing agency allows me to work closely with the Directors who have a combined 50 years of marketing experience on the photography, video and content writing and PR side of things. With such a huge amount of experience around me I feel I am developing a holistic view of marketing which I would not be getting if I had a placement in a narrow-fielded agency or business. Seaside Creative deals with a wide range of clients who all have different needs – I could be looking at magazine writing one minute and photo editing the next, or anything in-between. Being exposed to so much diversity everyday truly opens my eyes, allowing me to take in so much information about so many different types of marketing campaigns and how an agency goes about running them to make them efficient for that specific client. It’s surprising to see how each client is completely different in how they want things run, even booking ads with a magazine can be executed completely differently depending on the different targets and goals of the client. I have learnt that marketing is unique to every business and in order for an agency to be effective in delivering a campaign, they have to be able to fully understand what a client wants and what their goals are. This has increased my appreciation of all the experience I’m surrounded by on a daily basis and how long it takes to get to that level of knowledge and professionalism. I feel that I am in good hands with the Seaside Creative team, who always point me in the right direction and encourage me to learn in active and practical ways. What have I been up to? One thing I’ve been reading up on this past couple of weeks is the algorithms behind every social media platform. Algorithms are mathematical equations and the ones on social media sites are based on two factors; algorithmic quality (so the quality of the content in question) and the previous history of the user (actions and reactions users have had to specific content before).  The infamous Facebook algorithm considers over 100,000 factors. All in those few seconds it takes to load your feed, how crazy is that! These algorithms determine what users see on their feeds when they first open the social media app, or website.  There are different algorithms taking care of different aspects of the social media experience, but the most influential kind of algorithm is one that controls the flow of information people receive as it helps shape their thinking and understanding of news and events. Research carried out by the Pew Research Centre found that in 2017, two thirds of American adults (about 166 million people) said they get at least ‘some of their news’ from social media. Understanding these algorithms is fundamental to a social marketer, who’s main aim is to get engaging content seen by as many relevant people as possible and build up a following. Which is why when I have some spare time in between my usual duties, I feel that it is vital for me to read up on topics that are ever-changing, such as social media algorithms, to expand my knowledge. The better my social marketing skills are, the more I can improve my contribution to the Seaside Creative team.                  ...