Apprentice Tag

Welcome to the newest instalment of our interviews with the team here at Seaside Creative. Next up is Alison who may not be the newest member of the team but is certainly the youngest! Name:  Alison Thomas What do you do at Seaside Creative?  I am a marketing assistant specialising in Digital Marketing. I look after the social media accounts for our clients as well as email campaigns. Sometimes I help with other things too; such as writing press releases and providing website support. Have you always worked in this type of business? If not, what else have you done?  No, this is my first marketing role. Prior to this I worked in retail which I am still doing now especially during this time when supermarkets need extra people to help the running of the shop. Most of my time at the moment is spent on the front door and making sure there are a limited number of customers in the store.  Do you have any workplace rituals?  Not particularly. I'm probably most known for changing my desk around a lot as I like to change things up a bit every now and then! Tell us an interesting but little known fact about you...

Well after just over a 3 month break from college, I am going back. Except this time to a higher education college instead of a sixth form so it’ll be a new experience for me. I’m excited to meet loads of new people who are also on the same course and hopefully share the same passion for the subject. From speaking to my new tutor, I understand that GBMet College has a relaxed approach to delivering the course. Being a more independent learner that appreciates having freedom, this is an approach that I feel will benefit me more. Especially since I am doing a course that I have great ambition to be successful in. The Digital Marketing apprenticeship framework itself has both mandatory and optional units, some based in the workplace and others in the college, which I’ll be keen to utilise to my full advantage by making sure I learn about the key elements that apply to my role at Seaside Creative. During the introductory meeting at my workplace, my new tutor gave me a full folder with all the units within the framework. Many of which interest me and I am looking forward to studying - which is a good start! There are a diverse range of students currently on the apprenticeship scheme, all from completely different companies from website developers to garden tool suppliers. There will be lots of interesting people to meet and talk to regarding their experiences in their work placement- there are two apprentices actually in the same building as me. Many of the people on the course have made more progress than me so this will mean I’ll have the opportunity to seek help from my peers - something that my tutor appears keen for me to do as he has said that he likes to build a sense of community within his classroom.   So what have I been up to? I’ve been getting increasingly involved in the design side of the agency, working with one of our designers to provide a restaurant client with new menu designs for the festive period… yes we really are thinking about Christmas! The process of going from an idea to an actual menu that a restaurant can use is very interesting and all new to me so I am thoroughly enjoying getting involved in this project. Instruction manuals have been at the forefront of our minds this last couple of weeks, with our Director of photography and video, Martin working hard on creating multiple manuals and video tutorials for an outside storage space client. Watching projects like this unfold make me realise that products like manuals also go through an extensive process to make, something I never considered before. Manuals and leaflets are all pieces of print media that many of us just pick up and read without any thought about how they were made or even who made them. Worthing and Adur Chamber of Commerce held a Business Awards talk which myself and Martin attended. It was the first time I had gone along to an event with my camera to snap some photos and actually had someone ask me for my photos and even took our business details down. Working with Seaside Creative means that I get to really look at the production of these kind of products and start appreciating where they are from and the skill that goes into creating them. I’ve kept a weekly development log since my first week at Seaside Creative and I would highly recommend doing that as it really helps you keep track of how much progress you’ve made. Jotting down everything from, a big project you helped with or a small task you completed on your own, means that you can get a holistic view on the progress you’ve made and how much you’ve developed since starting the log. Sometimes the smaller, more seemingly pointless things at the time, become the bigger achievements in the long run and develop into more useful skills later on. I’m excited about the next few weeks and what they hold for me in terms of starting college and progressing even more with my skills and knowledge surrounding  Digital Marketing. Everyday presents new challenges and people to meet so I look forward to the ever-growing experience I am gaining with Seaside Creative. If you'd like to hear updates from the Seaside Creative team in general (including news, useful information and training events), sign up for our newsletter.  ...

I’ve been at Seaside Creative for over a month now and I have to say that is feels like yesterday that I walked through the scary double doors of the office building and waited to be interviewed. Now I’m sat at my own desk in that same office building, busy working on various tasks to help the running of multiple clients’ social media pages among other things such as blog writing, database handling and working towards completing my Google Digital Garage course online. Being an apprentice in a small, fast growing agency allows me to work closely with the Directors who have a combined 50 years of marketing experience on the photography, video and content writing and PR side of things. With such a huge amount of experience around me I feel I am developing a holistic view of marketing which I would not be getting if I had a placement in a narrow-fielded agency or business. Seaside Creative deals with a wide range of clients who all have different needs – I could be looking at magazine writing one minute and photo editing the next, or anything in-between. Being exposed to so much diversity everyday truly opens my eyes, allowing me to take in so much information about so many different types of marketing campaigns and how an agency goes about running them to make them efficient for that specific client. It’s surprising to see how each client is completely different in how they want things run, even booking ads with a magazine can be executed completely differently depending on the different targets and goals of the client. I have learnt that marketing is unique to every business and in order for an agency to be effective in delivering a campaign, they have to be able to fully understand what a client wants and what their goals are. This has increased my appreciation of all the experience I’m surrounded by on a daily basis and how long it takes to get to that level of knowledge and professionalism. I feel that I am in good hands with the Seaside Creative team, who always point me in the right direction and encourage me to learn in active and practical ways. What have I been up to? One thing I’ve been reading up on this past couple of weeks is the algorithms behind every social media platform. Algorithms are mathematical equations and the ones on social media sites are based on two factors; algorithmic quality (so the quality of the content in question) and the previous history of the user (actions and reactions users have had to specific content before).  The infamous Facebook algorithm considers over 100,000 factors. All in those few seconds it takes to load your feed, how crazy is that! These algorithms determine what users see on their feeds when they first open the social media app, or website.  There are different algorithms taking care of different aspects of the social media experience, but the most influential kind of algorithm is one that controls the flow of information people receive as it helps shape their thinking and understanding of news and events. Research carried out by the Pew Research Centre found that in 2017, two thirds of American adults (about 166 million people) said they get at least ‘some of their news’ from social media. Understanding these algorithms is fundamental to a social marketer, who’s main aim is to get engaging content seen by as many relevant people as possible and build up a following. Which is why when I have some spare time in between my usual duties, I feel that it is vital for me to read up on topics that are ever-changing, such as social media algorithms, to expand my knowledge. The better my social marketing skills are, the more I can improve my contribution to the Seaside Creative team. If you'd like to receive updates and marketing advice from Seaside Creative, sign up for our newsletter. It'll come to you every month and will include all sorts of information you'll find useful.  ...