Google Tag

Google is constantly bringing out and getting rid of features on it’s services and as professional marketers; it is the Seaside Creative Team’s responsibility to keep on top of them all. Not only for business, but often for their own curiosity too! Since the archiving of Google+, Google has been working on a similar product to be incorporated into their existing services. Which is this new ‘Follow’ button on Google Maps which is brought to users for free; after ‘following’ a business on Google maps, users will receive updates about them that the business itself posts. It is important to note that only the business themselves can see people that are following them; the businesses a user follows is not visible to anyone else.   The new follow button is a lot like Google+ as it creates engagement on the Google platform and allows content to be shared and posted. The content produced for Google Maps briefly appears on Google search in the knowledge graph.  [caption id="attachment_16783" align="aligncenter" width="174"] A screenshot displaying Google Maps on an iOS device.[/caption] So what are the benefits of this for my business? The bottom line is that it is another avenue for marketing your products or services to your potential customers. Unlike the mainstream forms of marketing, however; people have actively shown an interest in your business by hitting the follow button. Therefore; you have already gained their interest and attention and the chances are they will be engaged in updates that you post as they have consciously asked for them. On top of this; a business has the opportunity to have a Google Map listing 3 months before the complex itself is due to open. Not only can this opportunity be used to boost awareness of the business, but it also means that consumers can know exactly when the actual place is due to open; creating the chance of massive footfall in the business’ opening months. Overall; the For You tab on Google maps in a brand new way for consumers to get recommendations from Google via the map app. Not only is this great for consumers to have all recommendations in one place, it is also a fantastic opportunity for marketers to target consumers. Although the service is completely free for the business owner to use, finding the time and remembering to keep your business’ updates frequent can be hard to juggle. If you would like any support or advice do get in touch with us. We also have a rather handy newsletter that you might like to subscribe to; it'll give you monthly updates on marketing news as well as useful advice and guides....

We have been taking pictures and filming all over the place this month. We have been in fields, at schools, in rooms full of people and even inside metal containers - yep we get all the glamorous locations! It doesn't matter where we are or what we take pictures of, there are some factors that we always consider and we thought you'd like to know some of them: Think about your framing.  Landscape (or view), Portrait (or upright) or now, if you're an Instagramer, square. We see so many people using their smartphone camera in the upright mode in situations landscape would work better. Upright photography Or does the landscape work better? Think about photo bombers Taking group photos can throw up a lot of small issues, most of which can be rectified before the image is taken. However; photo bombing is one that gets noticed in the post production stage.   Innocent group photo Or is it? Think about the exposure   OK, most smartphones have an auto exposure mode, which means users don't get much of a chance to alter the settings. What's important in this photograph, the corridor? or the light through the window? Try taping the screen to the area in the frame that matters most.   The dark area or the light area and the camera will usually readjust the exposure to where you have just touched.  With newer smartphones, there is a setting known as HDR - High Dynamic Range where the camera will try to blend the high lights (white areas) and low lights (the dark areas) to create a more even exposure. The cloister corridor leading from the dining room to the school building of Lancing College.   Think about how the image will be cropped, if at all Cropping the images can be a good idea to create impact and cut the clutter from an image. Going back to the first photograph and editing the image to square can be good.  There are loads of apps to use if your smartphone doesn't do what you want it to do with the photo.  One particular favourite of ours is SnapSeed (now taken over by Google and is available for both Android and iPhone).  This enables users to enhance photos and apply digital filters.   Think about if text will be over the image Text over the image is a popular for business -  it's gets the message across very quickly.  Snapseed has a good range of text overlays otherwise another useful app for this is Over  - Fast and effective with some simple templates to use.   If you want help with your photography and post capture work, we regularly run training courses in conjunction with the Worthing and Adur Chamber of Commerce. Check out what's coming up soon on their website. We'll also include details in our monthly newsletter which you can sign up for here. Alternatively, you can contact us to see how we can help you today....