PR Tag

We've met Martin and Alison, and now is the time to meet Kelly, co-founder and director of Seaside Creative and all-round PR and marketing expert. What do you do at Seaside Creative?  I’m a joint Director in the company and head up the Content and PR side of the business. Have you always worked in this type of business? Well, I had a Saturday job working in a specialist tobacconist when I was a teenager (hated selling cigarettes but loved weighing out the black forest pipe tobacco) and then I worked in a dementia care home while I was at university studying PR and English Literature (I could tell you some stories!). I got a job in PR almost as soon as I finished my degree, which then led to roles at full service marketing agencies and I’ve not looked back! Do you have any workplace rituals?  Not really, I think I’m fairly laid back when it comes to that sort of thing. Although I'm not sure the rest of the team would agree! Tell us an interesting but little known fact about you…  Quite a few people know that I sing and that I played rugby at a high level for a few years, but not many know that I’ve done what was then the highest bungee jump in the world when I travelled round New Zealand in 2001. You have to get a cable car out to the pod that’s suspended between two cliffs 134m above the river Nevis and jump from that. You freefall for 8.5 seconds. Yes it was scary!  [caption id="attachment_17273" align="aligncenter" width="219"] We do not want this to be our next team building exercise![/caption] Where do you see yourself in five years time?  If you’d asked me this a few months ago I would have said working with a larger team at Seaside Creative. However, the way 2020 has gone so far I’m just grateful we’re still here! I think it’s good to have plans and goals as they give you something to work for, but I don’t like to make them too rigid as it can just lead to disappointment. Have you read anything good recently, whether for fun, work or both? I’ve been reading The Testaments by Margaret Atwood; I’ve read many of her books and love her portrayal of women, especially when I was a teenager. She is an amazing role model of our time. I want to read Difficult Women by Helen Lewis too. I’m pleased to say that I’ve been described as one myself quite a few times during my working life so I’d like to find out more about my role-models! What’s your greatest achievement, whether at work or personally?  That’s a hard one! Personally I am super proud of my kids and the people they are becoming. Being a parent is tough sometimes, but there’s no feeling like the pride you have in your own children.  Work-wise I suppose I’ve achieved lots of things over the years. I wrote an article in a charity newsletter I ran that secured a donation of £100,000, which was pretty amazing. In recent years I’ve been really proud of my track record of helping clients to win business awards; I’ve helped to win over a dozen in the last few years,  across many different categories too. I’m also proud to have been running a small business for nearly 10 years now - it’s been a rollercoaster ride sometimes but we’re still hanging on! If you could invite four guests for a long lunch, who would you invite and why? Where do you go for your lunch? Only four? Hmmm, well maybe Dave Grohl because I bet he’s got some stories to tell. I love the Foo Fighters and he just seems like a really nice bloke - plus he can bring his guitar. I’d invite my Grandad Bill Beer (real name!) as I never met him and those I know who knew him tell me how lovely he was. Then perhaps a historical figure like Margaret D’Anjou. The Wars of the Roses is a fascinating period in history and she had to be an amazingly strong woman to do all the things she did during that time. Finally, I’d invite Joan Rivers. She would keep us all in our place and tell us to dress better and we would cry laughing listening to her do it - well maybe Margaret D’Anjou wouldn’t, who knows what Joan Rivers would say about her medieval outfit… I think I’d have lunch in the tiny restaurant I went to once in the beautiful old town of Taormina in Sicily. The food was delicious and we could sit on the terrace and overlook Mount Etna and the Roman Amphitheatre with the Mediterranean sea in the background - just breathtaking. If you could be transported to anywhere right now, where would it be (and without any quarantine restrictions!)? I have travelled a bit but there are lots of places I’ve not been to that I’d love to visit. I watched a programme about the forests of Cuba recently where the presenter visited the home of the world’s tiniest bird - the Bee Hummingbird. We saw it feed and build a nest the size of an eggcup. I’d love to see that for real. Thanks Kelly! We're all sitting here thinking how bonkers you'd have to be to do that bungee jump! Perhaps we'll stick to a nice nature holiday in Cuba instead...

We have been taking pictures and filming all over the place this month. We have been in fields, at schools, in rooms full of people and even inside metal containers - yep we get all the glamorous locations! It doesn't matter where we are or what we take pictures of, there are some factors that we always consider and we thought you'd like to know some of them: Think about your framing.  Landscape (or view), Portrait (or upright) or now, if you're an Instagramer, square. We see so many people using their smartphone camera in the upright mode in situations landscape would work better. Upright photography Or does the landscape work better? Think about photo bombers Taking group photos can throw up a lot of small issues, most of which can be rectified before the image is taken. However; photo bombing is one that gets noticed in the post production stage.   Innocent group photo Or is it? Think about the exposure   OK, most smartphones have an auto exposure mode, which means users don't get much of a chance to alter the settings. What's important in this photograph, the corridor? or the light through the window? Try taping the screen to the area in the frame that matters most.   The dark area or the light area and the camera will usually readjust the exposure to where you have just touched.  With newer smartphones, there is a setting known as HDR - High Dynamic Range where the camera will try to blend the high lights (white areas) and low lights (the dark areas) to create a more even exposure. The cloister corridor leading from the dining room to the school building of Lancing College.   Think about how the image will be cropped, if at all Cropping the images can be a good idea to create impact and cut the clutter from an image. Going back to the first photograph and editing the image to square can be good.  There are loads of apps to use if your smartphone doesn't do what you want it to do with the photo.  One particular favourite of ours is SnapSeed (now taken over by Google and is available for both Android and iPhone).  This enables users to enhance photos and apply digital filters.   Think about if text will be over the image Text over the image is a popular for business -  it's gets the message across very quickly.  Snapseed has a good range of text overlays otherwise another useful app for this is Over  - Fast and effective with some simple templates to use.   If you want help with your photography and post capture work, we regularly run training courses in conjunction with the Worthing and Adur Chamber of Commerce. Check out what's coming up soon on their website. We'll also include details in our monthly newsletter which you can sign up for here. Alternatively, you can contact us to see how we can help you today....

Warning - this blog may blow our own trumpet! Last November we were biting our nails as we had four clients shortlisted for eight awards at a business awards ceremony. On the night we we over the moon to see our clients win five of of the eight awards and be highly recommended in two others. One of our clients was even named 'Company of the Year'! Fast forward to this year and we are once again biting our nails as we ourselves are shortlisted for two awards and also have two clients shortlisted in four separate categories. Furthermore, we have another client shortlisted for a completely separate industry award. Understandably, various limbs are being crossed at nearly all times. Why enter business awards? Business awards are a great thing to win - who doesn't want to be known as 'award-winning'? The positive publicity to be garnered from winning such a thing can last for years and we always recommend to clients that they look at entering either local business awards or industry relevant ones. Over the past six years, we have worked in the background supporting clients with their award entries and we have been quite successful at it. Until last month we had achieved 17 finalists, resulting in ten winners, four highly commended and three regional winners in the Adur & Worthing and also the Southern Business Awards. Pretty good stats, even if we do say so ourselves. This success has built up a bit of a reputation for us locally - and we are now approached by companies to help them with entries. We usually turn away any that clash in categories as we don't feel it is right to have clients competing for exactly the same award. Of course, there's never any guarantee of winning - but when success is achieved - we are still chuffed to bits with that for our clients. Judging panels often take hours and hours going through finer details on entries that interest them, so all you can do is include as much relevant detail as possible and hope they like your entry the most. Top Tips So what is our process when writing award entries? We discuss, encourage and research what we think will work for that particular award/category. We then produce written and visual content, there is always straight text involved, but more often than not entries now include, photography, infographics, maps and even video too. Draft and draft again! Finally we put it all together in a concise entry that fits the brief. It's not an easy thing to do. Quite often the client wants to win a certain category and doesn't see that perhaps their story is more relevant for a different one. Some clients don't even see how they could even enter - let alone win! So do wish us and our clients luck and if you need any help with award entries then we would love to help you too #keepingeverythingcrossed Contact us for a chat, and sign up for our newsletter so you can keep in touch with our news as well as our marketing advice....