Business awards and how to win them update

Business awards and how to win them update

Warning – this blog may blow our own trumpet!

Last November we were biting our nails as we had four clients shortlisted for eight awards at a business awards ceremony. On the night we we over the moon to see our clients win five of of the eight awards and be highly recommended in two others. One of our clients was even named ‘Company of the Year’!

Fast forward to this year and we are once again biting our nails as we ourselves are shortlisted for two awards and also have two clients shortlisted in four separate categories. Furthermore, we have another client shortlisted for a completely separate industry award. Understandably, various limbs are being crossed at nearly all times.

Why enter business awards?

Business awards are a great thing to win – who doesn’t want to be known as ‘award-winning’? The positive publicity to be garnered from winning such a thing can last for years and we always recommend to clients that they look at entering either local business awards or industry relevant ones.

Over the past six years, we have worked in the background supporting clients with their award entries and we have been quite successful at it. Until last month we had achieved 17 finalists, resulting in ten winners, four highly commended and three regional winners in the Adur & Worthing and also the Southern Business Awards. Pretty good stats, even if we do say so ourselves.

This success has built up a bit of a reputation for us locally – and we are now approached by companies to help them with entries. We usually turn away any that clash in categories as we don’t feel it is right to have clients competing for exactly the same award.

Of course, there’s never any guarantee of winning – but when success is achieved – we are still chuffed to bits with that for our clients. Judging panels often take hours and hours going through finer details on entries that interest them, so all you can do is include as much relevant detail as possible and hope they like your entry the most.

Top Tips

So what is our process when writing award entries?

  1. We discuss, encourage and research what we think will work for that particular award/category.
  2. We then produce written and visual content, there is always straight text involved, but more often than not entries now include, photography, infographics, maps and even video too. Draft and draft again!
  3. Finally we put it all together in a concise entry that fits the brief. It’s not an easy thing to do. Quite often the client wants to win a certain category and doesn’t see that perhaps their story is more relevant for a different one. Some clients don’t even see how they could even enter – let alone win!

So do wish us and our clients luck and if you need any help with award entries then we would love to help you too #keepingeverythingcrossed

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