What We Do
Content Marketing Experts
Content Marketing has evolved out of the need for businesses to reach and engage their desired target markets in an increasingly diverse number of ways. The Content Marketing Institute defines content marketing as:
“...a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Instead of selling products and services to customers, content marketing presents you as solving relevant issues and being helpful. It is this that creates engagement and achieves results.
So what does content marketing cover?
Well, it depends on the needs of the client, but it should always start with a plan. Once the right strategy is in place, it should then be implemented - in the form of a combination of regular targeted social media posts, longer form blog writing and video production.
All of these are delivered online, but content marketing is a multi-channel process which also covers offline activity, such as producing printed leaflets, brochures and print advertising. All of which need to reflect the same goals and values as outlined in your strategy. Check out the results in our blog to see how diverse content marketing can be used and how we've helped clients to reach out and make an impact.
Email Marketing
With an average return on investment of £42 for every £1 spent, can you afford not to be using email marketing? Whether you already have an enormous database of contacts or you need to start from scratch, we can put in place email marketing strategies and implement campaigns to maximise engagement and get results. Find out how we can use email marketing to help you meet your goals.
Read more about how email marketing can help your business succeed
Social Media
Every business benefits from social media if it’s done right. That’s where we come in. We’ll tell you which platforms are right for your business, and the content you need to stand out from the crowd. We can produce your content, and completely manage your social media channels; whatever suits you. Here’s a little look at some of the options available.
Read more about how social media can help your business succeed
Content and PR
We are experts in all types of written content. We’ll analyse your marketing objectives to identify what PR opportunities will make your business fly. Perhaps you want to win an award, work in a B2B sector with well-respected industry publications or you’re a local business who wants to get the public through your door. We know what to write and where to place it for maximum awareness and credibility.
Read more about how PR and content creation can help your business succeed
Video and Photography
Words can be meaningful but adding an image will make them even more powerful. Add a video and you’ll make the ultimate impact. Whether you already have a stack of images or self-taken video and need them ‘polished’ ready for use, or you’d like a fresh portfolio of stunning photography or video, we have the skills and talent to produce beautiful imagery. Take a look at how we can repurpose your existing photos or video.
Read more about how video and photography can help your business succeed
Branding and Design
As content marketing specialists, we often incorporate a company's brand into the content we create. We are strong believers in maintaining brand integrity and carrying through branding to every part of marketing activity. We can design new branding, as well as update current identities and apply them across multiple channels both on and offline.
Read more about how branding, design and identity can help your business succeed
Web
You might need a whole new site, an update of an existing one, or just some content to get your SEO moving in the right direction. Whether you need one blog post a month or someone to manage your website for you completely; we can work with you (and your budget!) to ensure you get the most out of your web presence. Check out the website management options as well as our other web services, such as hosting.
Read more about how web services and websites can help your business succeed
Experts in using
Testimonials
We worked with Seaside Creative from the very beginning. They designed our brand, built our website, set us up on Google My Business and even helped us come up with our name! Their advice and expertise has made a huge difference to us so far.
Lorraine Roe
Your Choice Medical
Seaside Creative has helped to transform our business. We rely on them to be our outsourced marketing department and they look after every aspect of marketing for us. We are now a multi-award winning company and have a much larger and diverse customer-base thanks to them.
Ashley Horne
Wall Bros Carpets and Flooring Ltd