social media marketing Tag

Did you know video marketing has been around for over 30 years? These days, video is constantly consumed and appears on almost every platform online. Social media is dominated by video content - in fact, Facebook has 8 billion video views per day on its platform.  With most people now owning smartphones, it is even easier to produce video content to engage a potential audience. But why should your business use video marketing in 2020? Martin Bloomfield, Director of our visual team, has put together his top 5 reasons why your business should be including video marketing in its marketing strategy. #1: Your brain can process visuals much quicker than it can text.  According to the Visual Teaching Alliance, 90% of the total information transmitted to your brain is visual. Not only that, your brain can process visual information 60,000 times faster than text. In terms of marketing, that means that your message would get processed by the consumer’s brain 60,000 times quicker than if you’d written it out. #2: Capture viewers’ interest Video content is a lot more eye-catching than any other type of content and is more likely to hold a consumer’s attention. Why not try a short video on the homepage of your website to keep those bounce rates low and summarise what your business is about? #3: Video allows information to be condensed This one is especially important if improving your social media engagement is on the top of your to-do list this year. Content that is long enough to maintain viewers' attention but short enough to leave them wanting more is the perfect mix for social media success - 30-90 seconds at the most! #4: Videos make great storytellers Have you got a great case study you want to shout about? Do it with video. Conveying information with video allows people to easily understand your message. #5: Videos get 1,200% more shares than text and images combined.  This one is a bit of a no-brainer. It is a hard statistic to believe, especially when only a couple of years ago it was all about graphics. Video has returned as the best way to drive engagement on social media platforms and your business needs to utilise this opportunity to reach and engage potential customers.   Don’t forget that your business could start reaping the benefits of video marketing almost instantly with the use of your smartphone. Two social media and video experts at Seaside Creative, Martin and Alison, are going to be running a training session on how to Shoot, Edit and Upload video content from your smartphone.  If you need support with your video marketing contact us today to find out how we can help you....

Our Top 4 Things To Do In 2020 To Make Your Digital Marketing More Successful It’s 2020! Whether you’ve just started your own business, or you’re brushing up on your marketing skills we thought we’d collate our top four digital marketing tips to help make your 2020 successful. There are so many different areas of digital marketing; which is why we’ve chosen four top tips - one for each main area of digital marketing. Social media, email marketing, pay per click advertising (PPC) and, of course, search engine optimisation (SEO). So let’s get started… Social media: Be consistent This might sound a little obvious, but we see businesses posting inconsistently all too often. Note how we’ve said ‘consistent’ and not ‘constant’? Although posting frequently is important, making sure the content goes out consistently is key. Ensuring you post on certain days every week will not only allow you to get into a routine, it’ll also mean your followers will know when to expect content. Whether you want to post twice a day, twice a week or twice a month, make sure you stick to it!   Email Marketing: Segment your mailing list If you’ve got a small mailing list at the moment, segmenting your list may be difficult. But once you start to grow your list you’ll start to notice trends. These trends can then be organised into segments so that you can send targeted emails. For example; if you send out an email to all of your subscribers promoting a new bag you’re selling, put a link to the bag in the email. The people that click on the link can be segmented into a separate list which means you can then re-target the people that were interested. There are so many ways you can target consumers using email marketing, segmenting your mailing list is a good place to start!   Pay Per Click Advertising: Target your campaigns effectively  Although most people do target their campaigns, not many realise the extent to which this can be done. Targeting tools are now very precise, not only based on past internet activity but also geographical location. In some instances, the targeting tools will allow you to use micro-geographical focus to really hone in on the consumers you want to view your advertisement. Ensuring your campaigns are targeted correctly will ensure that the right consumers are seeing your advertisements. In turn, this should generate more successful analytics and increased Return On Investment (ROI).   Search Engine Optimisation: Ensure your business photos have ALT text SEO has a huge stigma for being something that not everyone can do and a task only fit for a professional. But the fact is, anyone can do SEO; it is not about striving for unrealistic results. More about making small changes to the content that you upload online - whether on your website, on social media, on a blog etc. Small changes have a huge impact on how highly your website or business is ranked in the magical search engine algorithm.    One of the smallest alterations that can make a huge difference is ensuring your business photos have ALT text. Usually found in the image settings, ALT text is primarily used for text-speech systems to describe the photo. For example; if you uploaded a photo of a black Labrador, you should include ALT text that states, ‘Image of a black Labrador’. ALT text can also be very useful for SEO; by adding ALT text you are allowing search engines to know what the image is and so they can flag the photo as relevant where appropriate to the user. But how does that boost SEO of my business? - Include your business name within the ALT text of a photo. Having that photo optimised means there is more content online which is relevant to your business name. The more content a search engine can find about the business, generally, the higher it will rank it. Having optimised photos will improve your website as a whole and improve user experience (UX)!   So you see, small changes to any area of your digital marketing strategy can greatly impact your results.  If you’re looking to get professional help with your business’ online presence please contact us on 01903 686858. Or email info@seasidecreative.co.uk...

Having a lot of knowledge in our field is great for us, but it feels even better to share that knowledge. This is exactly what we’ve been doing recently, working with both Worthing and Adur Chamber of Commerce as well as businesses to run training sessions. Worthing and Adur Chamber of Commerce offers training sessions led by local experts called ‘WiseUp2’ sessions. Both of our Directors have offered up their own expertise on many occasions through running their own WiseUp2 sessions. In fact, Kelly has one coming up soon!  Seaside Creative offers a complete service to its clients, so whether you need help with writing, websites, digital marketing or photography and video, our team have the expertise. Which is why the sessions that we run for the Chamber are so diverse. The approach we take with our training sessions is often hands on, we love to get the people attending interacting and trying out the skills they are learning right there and then.  Recently, our Director Martin Bloomfield took along a selection of his recording equipment to a WiseUp2 training session he was running on how to use smartphones to create video for social media. Having the equipment there allowed people to try it out for themselves. By the end of the session everyone had the opportunity to get a hands on learning experience.  Within the last week, Kelly and Alison have been delivering training sessions to a local organisation that wanted to train its staff in social media marketing. This was a great opportunity for Alison, our digital marketing assistant, to share her expert Instagram knowledge and get to grips with running a training session.  Even though we love to share our knowledge, we also need to brush up on our own skills from time to time. At Seaside Creative, we often attend training sessions ourselves and become students again! We never shy away from learning a new skill, or brushing up on a current one - #NeverStopLearning! If you’re looking for training across any marketing sphere of expertise, we can most likely cover it. Our sessions are delivered bespoke to clients’ needs. What’s your marketing pain point? Let us help get rid of it. Contact us today. ...

Although it is said a lot, video content really is the holy grail of social media content. As easy as it is to just type a post or include a photo, having a video really boosts engagement. In fact, according to a report by Animoto, videos are consumers favourite type of social media content.  At Seaside Creative, we strive to create video content to suit every client because we understand that no two businesses are the same and what works for one client may not work for another. We can create a variety of video; from short GIFs to longer films, the possibilities for video content on social media are endless. Working alongside and understanding clients helps us create video content that helps your business increase engagement and reach social media goals faster. As part of the social team, I work closely with the visual team to ensure that every client’s social media feed is full of engaging content. Bringing two experienced teams together to work on each and every client’s social media schedule means that only the best content is used  There are a few ways that we recommend you create video content: In this day and age, most people are able to produce quality video footage with the equipment that they already own. That’s why we offer a halfway service so that clients who already have the footage can have it turned into a professional video. Here is an example of a video we created when a client met us halfway. With this particular example; another company owned the footage of our client’s product being made, but we managed to get permission to use it for our client’s promotional purposes. Once we could use the footage, our visual team then added text, a logo, music and transitions to really bring the footage to life. Once the video was created, it was posted on LinkedIn to help people become aware of just how the client’s product is produced. A different client came to us with a vision, but no footage of their own to give us. The client wanted to promote the award-winning pizza that they serve and so we created a stop motion animation to capture consumer’s attention on Facebook. There are many ways that we can work with you to create the perfect video content for your social media channels.  Contact us today to find out how we can help your business excel on social media with video content. ...

As a digital marketing apprentice, I am always excited to try new ways of engaging audiences and working out the best way in which to do so. Any marketer knows that the industry is always evolving. New platforms and channels are continually being created and shutting down a lot so constantly testing new marketing tactics is crucial to success. Since January I have been running a client’s monthly email marketing campaigns; from writing the content of the emails to promoting the efforts once I have sent it off. Having a holistic view of email marketing means that I gain a better understanding of what works well (and what doesn’t) can make all the difference. Part of my role at Seaside Creative is managing social media accounts for both clients and ourselves. I therefore have access to the Facebook page of the client I am running email marketing campaigns for. Having access to this clients’ Facebook page, I was able to promote the email campaign after it was sent out; encouraging users who follow the Facebook page to subscribe to the mailing list. The goal here was not just to grow subscriber rates, but also to raise awareness of the emails so that people know that the mailing list is active. This in itself would act as an incentive to sign up for the emails in the first place. Mailchimp makes it easy to share email campaigns on social media with it’s ‘social share’ feature which creates a webpage version of the email; with just one click, a link to this webpage is copied to your clipboard and you’re free to use it anywhere to direct people to it. This allows the email content to be repurposed into social media content as anyone with the link can then view it. Since taking the email marketing over for the client in January, subscriber rates went up by 34% in the first month. On Friday 18th January, I sent out a ‘New Year Updates’ email to the mailing list of the client and then on the following Monday I published a Facebook post about the email to the client’s Facebook page; linking a webpage version of the email and informing users that this email had gone out last Friday. But if they wanted to get these updates before anyone else they can sign up to the emails through the Facebook page. Instead of posting the Mailchimp link directly to Facebook, I converted it into a trackable Bit.ly link so that I could then measure the success of posting the email campaign to social media. Through Bit.ly, I was able to see that 42 people had clicked on the campaign link and it’s safe to assume they read the content. In February I sent out the second email and planned to also post a link to the Facebook page; however, client complications meant that I was unable to do so. Nevertheless, from January to February there was a 44% increase in subscribers to the mailing list. These results suggest that just over half of the people who clicked on the email campaign through Facebook then subscribed to the emails. I draw this conclusion as there is no other way people could have been made aware of the emails through digital means. Mailchimp’s analytics software showed that no one had forwarded the January campaign on to anyone.   The only other explanation is that the sending of the emails sparked conversations between people and subscribers were gained through word of mouth. My findings from doing this with a client’s email campaigns tells me that using social media to promote email marketing efforts is very effective. From December to February, the client’s mailing list has had an incredible 95% increase in subscribers with no unsubscribers at all. This alone shows that both the email marketing and social media marketing efforts is capturing the right audience. Having engaging content for mailing list subscribers to read is also a big factor in retaining subscribers; as is keeping email campaigns consistent and regular. If you have any questions or need help with your email marketing or social media, we’d love to help you. Contact us today!...