Community

If everyone in Lancing (approx. 20,000 people) spent £5 with a local business, that would equate to £100,000 being put into the local business economy. Putting smiles on small business owners’ faces and making their Christmas that little bit brighter. We’re all guilty of spending our hard earned money at bigger shops which seem to offer better deals and more choice. But what about the small businesses in your local area. How can you support them this Christmas? Everyone can appreciate that money can be tight in the Christmas season and so spending money with your local small businesses may not be possible. That’s why we’ve composed our top three ways to support a small local business online for this Small Business Saturday (7th December). Shout them out on social media Most of us are aware of just how important a business’ online presence is. Just by writing a social media post about the business you want to support can boost that presence for them.  Write a review for them Following on from the online presence boosting, boost their online reputation by writing them a review. Online reviews play a crucial part in the customer journey. In fact, online reviews impact 67% of consumers’ purchase decisions! Post a photo of the business on Google Research shows that adding photos to a Google My Business listing boosts the customer actions taken. More people request directions, call the business and visit their website.  If you could do just one of these things for a small local business in your area, it’ll make a world of difference to them - trust us! We work with a  number of small businesses who get positively impacted by small online gestures.  If you're a small local business looking for help and advice with your marketing, we'd be happy to talk to you! Drop us a line for an informal chat. If you'd like our monthly newsletter packed with useful tips and advice on all things marketing, leave us your email address here and we'll do the rest....

At this time of year it's great to think about others a bit more, especially those who might more help. We've done this at Seaside Creative and we are proud to say that we are now officially recognised as a dementia friendly company by the Alzheimer's Society. This means that each team member has done online learning about dementia, as a company, we have a better understanding of the condition. Although we are only a small company, we feel that is it very important to integrate the dementia friends programme into our staff policy to ensure everyone that works for us, currently and in the future, is dementia friendly. Director, Kelly O’Haire, said, “My very first job was working as a carer in a nursing home and I have since had much personal experience of the condition and how cruel it can be. When I did my own personal ‘Dementia Friends’ training I thought it would be brilliant for the whole company to do it too, so we signed up Seaside Creative to the initiative. We have clients in the care sector and its only right that each team member has an enhanced understanding of the condition and what it can be like for those with it. I am so proud that Seaside Creative is now a dementia friendly organisation and I hope many others see that and sign up too”. Dementia friends is not just about understanding, but also applying that understanding by doing small everyday things that offers help to a sufferer. Just by being more patient with someone or asking if they need any help can mean a great deal, making them feel less alone and isolated from society. Sadly, so many people are impacted by dementia, whether it is themselves or someone they know it is both heartbreaking and still incurable. It is estimated that around 850,000 people in the UK have dementia and that 1 in 3 people will care for someone with it at some point in their lifetime. With such a massive presence in so many people’s lives, it’s important to at least have some understanding of what dementia is and how people in the community can help people suffering with it. Alzheimer’s Society is the UK’s leading dementia charity, not just providing support to people with dementia and their carers, but also investing in research into dementia care, cause, cure and prevention. The dementia friends programme is Alzheimer’s Society’s initiative and has been the biggest one to transform the way the nation thinks, acts and talks about dementia. Becoming a dementia friend is simple, doesn’t take long and means that you’ll have more consideration for dementia sufferers and how to help someone in need. For more information on the dementia friends programme, visit their website, check out their Facebook page or ring the national dementia helpline on 0300 222 11 22. If you'd like to hear from us, you can sign up to our newsletter....